Sam Leavitt is Top NIL Earner

The Arizona State Sun Devils football program is currently rostering a potential future-altering player heading into the 2025 season - perhaps more than one.

Sam Leavitt has been the focus despite numerous other stars gracing the upcoming rendition of Sun Devil football - the commitment from Leavitt via the transfer portal in December 2023 has a high chance of being the signature move of the Kenny Dillingham era in Tempe.

The now redshirt sophomore took the nation by surprise a season ago by accounting for 29 total touchdowns and accumulating over 3,000 total yards en route to a Big 12 championship.

Leavitt has bankrolled the unquestioned success of a season into numerous business opportunities - including merchandise sales - as the star quarterback of a nationally relevant program.

The NIL Store - which is the official merchandiser for collegiate athletes - unveiled the highest earning male athletes in the month of July - Leavitt came in at number five.

Unveiling our top earning male athletes of July!

🍊📈: New @CuseFootball QB Steve Angeli tops the list for the first time.
🏈🔜: 7 of 10 athletes are football players.
🌽🔥: Nebraska joins Syracuse with two athletes on the list pic.twitter.com/t2LHChjH7J
— The NIL Store (@nil_store) August 12, 2025

Leavitt's rise from written-off backup to one of the most recognizable stars in all of college football has been something that has been taken in stride - the 20-year-old has enough confidence to let everyone know who he is, but is humble enough to lead by example and sacrifice for teammates.

It has been well-documented that Leavitt donated all of his NIL earnings in 2024 back into the 'Sun Angel Collective' - which is Arizona State's collective. The proceeds went to his teammates. The Oregon native expanded on this streak of charity by donating $15,000 to the Pat Tillman Foundation back in April.

He's back at it again - having previously announced that all commission earned from sales through the NIL Store will go back to his teammates.

Leavitt's unique combination of elite talent, in-demand personality, and unusually consistent leadership has endeared him to the Sun Devil fanbase - the 2025 season is potentially the final opportunity for the Michigan State transfer to forever ingrain himself as a legend in Tempe before embarking on a journey to the NFL.

Read more on the case for Leavitt to be an All-American selection at season's end here, and if Dillingham has any built-in recruiting advantages in his role here.

Please let us know your thoughts on Leavitt's standing in Arizona State history when you like our Facebook page when you click right here.

Please follow us on X when you click right here!