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Barstool's Dave Portnoy pressed on involvement with Michigan's Bryce Underwood NIL package

Chris Breiler|
Eric Rueb/Providence Journal / USA TODAY NETWORK

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Dave Portnoy, the founder and owner of Barstool Sports, says he may be playing a part in the significant NIL package reportedly being offered from Michigan to Bryce Underwood. The early reporting suggested that the NIL package was somewhere in the neighborhood of $5 million, but over the last week that number has jumped significantly, with the latest reports suggesting $10.5 million.

Portnoy, who is also a Michigan alum, made it clear back in September that he was willing to pay up to $3 million in order for Michigan to secure an elite quarterback.

His comments obviously drew a lot of attention within the sports world, and it reportedly led to a discussion between Portnoy and Michigan head football coach Sherrone Moore. With the NIL package aimed at flipping Underwood continuing to grow by the week, Portnoy was asked during a recent podcast appearance if he had any involvement.

You can listen to his response below:

While Portnoy avoided going into details about his involvement, it certainly sounds like he was serious with his offer back in September and that he may be playing a role in Michigan's overall NIL effort. Regardless of how the Underwood recruitment plays out, it's clear that Michigan has had a drastic shift in its NIL philosophy over the last year. We'll see whether or not it pays off.

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Chris Breiler
CHRIS BREILER

Christopher Breiler launched Winged Helmet Media and began covering the Michigan Football program in an unofficial capacity in 2017. He then joined Wolverine Digest as part of the FanNation network in 2021 as a contributing writer, where he served as both a writer and a photographer on game days. In 2024, he took over as the Managing Editor for Michigan Wolverines On SI. His love for Michigan Football brought him into the industry, and his passion for being a content creator has led to some amazing experiences along the way.

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