Omari Kelly’s Role at MSU Raises Questions

Omari Kelly became a star but fell out of the spotlight. What happened and what needs to change?
Sep 20, 2025; Los Angeles, California, USA; Southern California Trojans linebacker Desman Stephens II (23) moves in against Michigan State Spartans wide receiver Omari Kelly (1) during the first half at the Los Angeles Memorial Coliseum. Mandatory Credit: Gary A. Vasquez-Imagn Images
Sep 20, 2025; Los Angeles, California, USA; Southern California Trojans linebacker Desman Stephens II (23) moves in against Michigan State Spartans wide receiver Omari Kelly (1) during the first half at the Los Angeles Memorial Coliseum. Mandatory Credit: Gary A. Vasquez-Imagn Images | Gary A. Vasquez-Imagn Images

The Michigan State Spartans are in the midst of a public outrage, targeted towards head coach Jonathan Smith, after their devastating 38-13 loss against the University of California, Los Angeles Bruins.

MSU, Jonathan Smit
Oct 11, 2025; East Lansing, Michigan, USA; Michigan State head coach Jonathan Smith walks off the field at the half against the UCLA Bruins at Spartan Stadium. Mandatory Credit: Brendan Mullin-Imagn Images | Brendan Mullin-Imagn Images

Almost every player on the team has struggled because of their recent failures against Big Ten teams, aside from a very small minority, and one of the biggest names affected has turned out to be the breakout wide receiver Omari Kelly.

His production has fallen off a cliff in comparison to his early-season surprises, going from nearly 80 yards a game to only 15. What has taken place to affect his production and how can Smith get him involved again to take some heat off the team?

What Lead To The Drop-off

  • There are three main factors surrounding Kelly's drop-off in production: Quarterback play, and volume, each of which must be fixed as soon as possible.
MSU, Alessio Milivojevi
Michigan State's Alessio Milivojevic throws a pass against UCLA during the third quarter on Saturday, Oct. 11, 2025, at Spartan Stadium in East Lansing. | Nick King/Lansing State Journal / USA TODAY NETWORK via Imagn Images

QB Play

  • In both of his lackluster games, MSU's starting QB Aidan Chiles was injured and had to be replaced by backup Allesio Milivojevic, whose play style has not been in the best interest of Kelly.
  • In fact, when Milivojevic has been at the helm, even though more passes have been completed in general, they have typically ended up being screens or short passes to star wideout Nick Marsh, not in deep balls that work to Kelly's strength.
Michigan State's quarterback Alessio Milivojevic warms up before the football game against Western Michigan on Friday, Aug. 29, 2025, in East Lansing. | Nick King/Lansing State Journal / USA TODAY NETWORK via Imagn Images
  • With a QB that has an adverse play style to his usual play-caller, Kelly needs his main play-caller consistently back in action to get himself in the mix again.

Volume

MSU, Makhi Frazie
Michigan State's Makhi Frazier, center, is tackled by UCLA after a gain during the first quarter on Saturday, Oct. 11, 2025, at Spartan Stadium in East Lansing. | Nick King/Lansing State Journal / USA TODAY NETWORK via Imagn Images
  • The Spartans have built a huge part of their offensive scheme around rushing the ball with running backs Makhi Frazier, Brandon Tullis, and Elijah Tau-Tolliver. Chiles also takes part in the mix of rushers quite often, and the Spartans often have upwards of 30-40 attempts per game.
  • With the amount of rushing going on, especially when Chiles is taken out of the picture and the less experienced Milivojevic comes in, Kelly has many fewer passes to work with.
MSU, Omari Kell
Michigan State's Omari Kelly, center, runs for a gain as UCLA's Key Lawrence closes in during the first quarter on Saturday, Oct. 11, 2025, at Spartan Stadium in East Lansing. | Nick King/Lansing State Journal / USA TODAY NETWORK via Imagn Images
  • Furthermore, the passes that Kelly gets targeted with have not been deep balls of 20 or more yards, the area in which he seems to thrive the most in East Lansing.
  • With the lack of deep passes and overall throws in the Spartans' playbook as of late, Kelly has undoubtedly struggled to pick up the pace.
  • Similar to the National Football League's Alec Pierce, without the deep ball, he will get the ball very little.
Indianapolis Colts, Alec Pierce
Sep 21, 2025; Nashville, Tennessee, USA; Indianapolis Colts wide receiver Alec Pierce (14) is stopped by Tennessee Titans cornerback Darrell Baker Jr. (39) during the third quarter at Nissan Stadium. Mandatory Credit: Andrew Nelles-USA TODAY Network via Imagn Images | Andrew Nelles-USA TODAY Network via Imagn Images

Kelly's season is by no stretch of the imagination over, but he needs to bounce back in MSU's upcoming matches against the Indiana Hoosiers and the Michigan Wolverines.

Should he be back to full strength in his capabilities, the whole offense will most likely join him and give fans something to hope for going into the 2026 season.

If not, not only will Kelly's future look much less bright, but Smith's chances at coming back for the fans next year to coach the team again will become very, very slim.

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Nathan Berry
NATHAN BERRY

Nathan Berry is a senior at NCCS and was raised a Michigan State Spartan fan. With a great interest in sports and writing, journalism is a great avenue to pursue both.