Longhorns Country

Bud Light Releases Limited-Edition Texas Longhorns Beer Can

With the new season right around the corner, the popular beer Bud Light will now sport the Burnt Orange for a limited time on it's cans.

TJ Krilowicz

The new Bud Light UT Austin Package Released by Anheuser-Busch on August 27th, 2024.
The new Bud Light UT Austin Package Released by Anheuser-Busch on August 27th, 2024. /
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The brewing company Anheuser-Busch announced on Tuesday that Texas, as well as 25 other colleges, will have limited-edition Bud Light Cans for the 2024 season.

Back in October of 2022, Texas signed a five-year deal a five-year marketing and and advertising deal with Anheuser-Busch, making Bud Light one of the official beers of the university.

Bud Light
The new Bud Light UT Austin Package Released by Bud Light on August 27th, 2024. /

Other SEC teams listed in the new promotion include Missouri, Florida, Oklahoma, LSU, Arkansas, Alabama and Kentucky.

The Bud Light beer can showcases the official logo on the center of the can and will also have the official burnt orange color, making it a hot commodity for the dedicated 21+ fans of the team.

The news of Bud Light’s college football campaign follows the launch of their 2024 NFL campaign, “Easy to Sunday,” which honors the hard work that goes into being a fan with real, relatable fan moments, and shows how Bud Light and their NFL team cans can help make the season easier to enjoy for NFL fans

Todd Allen, Senior Vice President of Marketing for Bud Light wrote, “College football fans are some of the most passionate, dedicated fans out there and we are so proud to partner with teams across the country to make all of the special gameday moments even easier to enjoy."

Texas was just in the headlines last week for announcing their new sponsorship of the Lone Star Showdown against Texas A&M, Cotton Holdings. The University also just announced an NIL deal with Panini America for its football and volleyball programs earlier today.

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TJ Krilowicz
TJ KRILOWICZ

TJ Krilowicz has been writing for the Texas Longhorns on Sports Illustrated since August. A current member of the Football Writers Association of America (FWAA), TJ helped write press releases for the National Football Foundation over the summer. Other work that TJ does is working as an analyst for Texas Student Television. His favorite sport is basketball and his favorite team is the Dallas Mavericks.

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