College Football HQ

Georgia Football Player Lands NIL Deal at Ohio State Player's Expense

A Georgia football player turned an opponent's head injury into an endorsement
James Parks|
Georgia Football Player Lands NIL Deal at Ohio State Player's Expense
Georgia Football Player Lands NIL Deal at Ohio State Player's Expense

It was the hit that defined the College Football Playoff: when Georgia defensive back Javon Bullard plowed into Ohio State wide receiver Marvin Harrison, Jr.

Now, Bullard is turning the tackle into an NIL endorsement.

Bullard has landed a deal with a local dessert shop in Georgia. Alumni Cookie Dough will premiere the "Bullard's Buckeye Crunch" flavor in honor of the player's statement hit against the receiver in the CFP Peach Bowl semifinal.

Related: What is NIL in college football? Here's what you need to know

Bullard's cookie dough will contain smashed bits of Reese's Peanut Butter Cups and crushed Oreo cookies, and will go on sale April 1.

"I thought it was a blessing, man, to have a cookie dough named after myself and the team we played," Bullard told Athens Banner-Herald.

"It's pretty funny, and I feel like it's good for advertising."

Bullard delivered the famous hit against Harrison, breaking up a potential touchdown catch for Ohio State in Georgia's eventual 1-point victory over the Buckeyes.

Officials called targeting at first, but reversed the call after review.

But the hit was hard enough to keep Ohio State from putting Harrison back on the field for the rest of the game.

"I'm not going to apologize," Bullard said. "It was a football play."

Earlier in the year, Bullard signed a picture of the famous play that was put out by a memorabilia company that captioned the photo, "Night Night."

That company's chief executive apologized for the "insensitive and inappropriate" comment, though Harrison himself seemed to laugh it all off.

(ABH)

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James Parks
JAMES PARKS

James Parks is the founder and publisher of College Football HQ. He has covered football for a decade, previously managing several team sites and publishing national content for 247Sports.com for five years. His work has also been published on CBSSports.com. He founded College Football HQ in 2020, and the site joined the Sports Illustrated Fannation Network in 2022 and the On SI network in 2024.

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