Filipowski and Gregory Join Jay Wright in Great Clips Campaign
With Championship Week upon us, March Madness fever is in full swing. The high stakes hoops action is the perfect time for brands to launch new initiatives, and now thanks to NIL, utilize collegiate athletes to support their brands. Great Clips has unveiled its "Wrights & Wrongs" campaign, ringing in the newest iteration of their multi year partnership with the NCAA and March Madness broadcasting networks Turner Sports and CBS. Great Clips has been the official Hair Salon of the NCAA since 2020 for basketball and all other NCAA sponsored sports.
Great Clips is spotlighting recently retired two-time national championship-winning coach Jay Wright. The iconic Villanova coach now works as a commentator for CBS Sports Network making the partnership with Great Clips seemsless. Coach Wright will be endorsing the Great Clips brand through two commercials and additional social media promotion.
College basketball stars Gabby Gregory and Kyle Filipowski have inked NIL deals with Great Clips to be featured alongside Wright in the social media campaign leading up to March Madness. Gregory a standout at 16th ranked Kansas State has helped lead her team to stellar season in the Big 12. Filipowski has been instrumental in Duke’s continued success beyond the Coach K era. Looking more polished in his sophomore season, he is projected by many to be a top 10 pick in the NBA draft — a feat made more impressive by the fact that the 2024 class is loaded with elite non-NCAA talent.
Beyond the college hoops realm, Great Clips has sought professional basketball talent to assist them in emphasizing the importance of a well-groomed appearance during March Madness. All-NBA Sacramento Kings Center, and former Gonzaga Bulldog, Domantas Sabonis will be sharing his new haircut on social media as an additional Great Clip.
A final piece of the Great Clips "Wrights & Wrongs" is a sweepstakes with a grand prize of a trip to the 2025 Men’s or Women’s Final Four. The promotion is available via the Great Clips mobile app.
Using March Madness to launch a campaign bolsters the value of the existing exclusive partnerships with the NCAA and broadcasting affiliates. This strategy is tried and true. Now three years into NIL, brands are confident and comfortable that aligning themselves with college stars during the peak of their season is a valuable investment.
