Gatorade Launches Limited-Edition Caitlin Clark Products
Gatorade is using the biggest month of the year in women's basketball to partner with their most impactful NIL athlete - Caitlin Clark of Iowa - to inspire the next generation of girls to hit the hardwood.
The global sports drink brand is collaborating with their college basketball star in a few different initiatives in March, focused on Clark sharing her own story to show girls that "you can too."
Clark and Gatorade have launched the NCAA's all-time leading scorer's first collaboration with the brand - a limited edition capsule collection - that includes a custom Gx bottle and towel co-designed by the Iowa star, bring her "Dream Big" mantra to life.
In conjunction with the release, Gatorade will make two $25,000 donations to the Caitlin Clark Foundation and the Women’s Sports Foundation to expand access to basketball. When Clark initially signed her NIL deal with Gatorade, the sports brand donated $22,000 - honoring her No. 22 jersey number - to the Player of the Year's foundation.
“This has been a year of dreams coming true for me on and off the court, and working with Gatorade to elevate women’s basketball is just one more example of that," Clark said. "This collab is all about inspiring young girls to chase their dreams. I always dream big, and now I want to show them: you can too.”
Clark and Iowa are the top seed in the Albany 2 bracket and begin their NCAA Tournament on Saturday.
