Homefield Apparel Expands NIL Collective Program
Homefield Apparel - the premium vintage apparel brand - has expanded their recent NIL collective program to include seven new schools. The merchandise company launched their collective campaign just two weeks ago and groups from around the country have been chomping at the bit to collaborate.
Joining the brand's affiliate campaign are Battle's End (Florida State), Bleeding Blue for Good (UConn), CavsFutures (Virginia), Friar Family (Providence), Midnight Ride (UMass), Storm Marketing (St. John's), Volunteer Club (Tennessee).
"We've received such a warm welcome to the NIL space when we launched this program in early February," Homefield co-founder and CEO Connor Hitchcock said. "In adding seven more partners, our momentum in supporting college athletes is picking up quickly."
Homefield's collective program combines the brand's authentic reputation as a premium apparel brand in college space with a growing network of collectives and affiliate athletes.
Through the use of collective-specific promo codes, first-time customers will receive 10% off their apparel purchases. Additionally, the brand will allocate 10% of sales revenue to that collective. The program also includes six promotional days for each collective with 20% off to consumers and 20% of revenue to the collective.
Expect more collectives around the country to continue to join Homefield's growing program, which highlights the brand's premium, officially-licensed collegiate apparel with a throwback look, from hoodies and t-shirts to headwear and accessories.
In early February, Homefield announced partnerships with Boilermaker Alliance, Classic City Collective, Florida Victorious, Hoosiers Connect, and Wildcat NIL, representing student-athletes from Purdue, Georgia, Florida, Indiana, and Kansas State.
Outside of their collective program, Homefield has coordinated individual NIL partnerships with the likes of Florida State defensive back Jaden Floyd and USC beach volleyball star Delaynie Maple, among others.
