Ole Miss Star Dart Signs First NIL Deal with Private Jet Company
Ole Miss quarterback Jaxson Dart is poised for a Heisman candidate season ahead and now he'll be traveling in style. The senior-to-be has made NIL history by signing a partnership with private aviation company, Nicholas Air, a first in the space.
As part of his endorsement, Dart will have access to Nicholas' private jets for for travel, training and philanthropy use. Sports business reporter Darren Rovell was first to report the news.
The Rebels' star signal caller joins the Nicholas' roster of endorsers that includes Ole Miss legends Archie and Eli Manning.
The historic partnership - coordinated by Dart's agency Everett Sports Marketing - was announced via multiple collab posts on Instagram today.
The Rebel's star previously collaborated with Wheels Up - through The Brandr Group and The Grove Collective - to promote the private jet brand's Meals Up, a program supporting Feeding America. This is the first individual deal between athlete and private jet company.
Dart's NIL portfolio includes Gillette and EA Sports, where he recently opted-in to be featured in the new College Football 25 game.
In 2023, Dart threw for 3,364 yards with 23 touchdown passes leading Ole Miss to a 11–2 record and Peach Bowl victory over Penn State. There are even higher expectations in Oxford heading into the 2024 season.
