Nike & Colin Kaepernick Team Up On Apparel Collection
It is safe to assume that Colin Kaepernick will never get another opportunity to play for an NFL team. However, that does not mean his business in the sports world is finished. The football player turned activist is the focus of a new apparel collection for Nike.
The American-based brand is enlisting the help of Joy Yamusangie to help tell the story of Kaepernick's impact and journey. The London-based artist uses the full breadth of their creative arsenal via illustration and painting to compose pieces that reference the duality of everyday life in the UK and their African heritage.
Yamusangie's signature mixed-media style, formed of abstract shapes, writings, and intense colors, juxtaposes two cultures particularly resonant with those of a diasporic disposition. On Friday, October 27, online shoppers can choose between a limited-edition t-shirt for $50 and a hoodie for $80 on the Nike website.
According to Nike, "Colin Kaepernick is a man of the people. Over the years, he’s proved his devotion to social change through sports, education, and equality. This product capsule serves as a reminder and an invitation to push toward an equitable future."
Furthermore, "The imagery of the photoshoot represents the visual symbolism chosen by artist Joy Yamusangie. Each illustration carries its own significance that reflects Kaepernick’s journey as an athlete, philanthropist, and activist. Colin surrounds himself with elements of youthfulness, revolution, hope, community, and ambition."
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