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Hulk Hogan's Real American Beer Making Bid To Acquire Hooters Outright

The Real American Beer team is stepping up to try and save the struggling restaurant chain.
Rick Ucchino|
WWE.com

As first reported this week by Business Insider, Hulk Hogan’s Real American Beer is now putting together a full-scale bid to acquire all of Hooters of America, including the company's restaurant operations.

It was reported last month that Real American Beer, which is celebrating its one year anniversary, was working to obtain Hooters' intellectual property. Now the company is taking it a step further.

According to a release that was sent to The Takedown on SI, the Real American team has spent the past month assembling a powerhouse group with 'deep experience' in restaurant ops, real estate, brand marketing and franchise growth.

Hooters & Real American Beer
Hooters & Real American Beer | Real American Beer

“This isn’t about preserving nostalgia. It’s about unlocking Hooters’ next era of growth,” said CEO Terri Francis.

Hooters of American filed for Chapter 11 bankruptcy protect back in March with the company $376 million in debt. Over 30 company-owned restaurants across a dozen states abruptly closed for good on June 4 as that process continues to play out.

Real American Beer’s bid to acquire the company will include a full operational rebuild of Hooters' merchandising, real estate and digital media.

Hogan and his team are focused on reigniting relevance with a younger audience and shifting the narrative around casual dining, according to Wednesday's release. They are facing direct competition from a bid that's being led by one of Hooters' original co-founders.

The Takedown on SI has reached out to Real American Beer for more information and will provide further details once they become available.

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Rick Ucchino
RICK UCCHINO

Rick Ucchino is the Assistant Editor & Content Coordinator for The Takedown on SI. He also works full-time for 700WLW Radio in Cincinnati, Ohio as a local news and sports anchor, in addition to his time covering the Cincinnati Bengals for Sirius XM. Rick has been on the professional wrestling beat since 2019, having provided coverage for a number of outlets, including Fightful, SB Nation’s Cageside Seats and the Bleav Podcast Network. With an educational background in theater, creative writing and journalism, Rick focuses primarily on the storytelling aspect of pro wrestling, but he’s no stranger to the squared circle himself. He had the privilege of training with former WWE & WCW cruiserweight Jimmy Wang Yang for nearly two years and retired early due to back issues with a perfect 1-0 record in singles competition. Rick is a married father of two incredibly adorable children, who are budding pro wrestling fans themselves. Much to the chagrin of their mother. You can reach Rick at rwucchino@gmail.com