Georgia Bulldogs star buys Lamborghini Urus Performante; social media responds

Georgia quarterback Carson Beck reportedly bought a car worth nearly $300,000

It's great to be a Georgia Bulldog.

This week, Atlanta Autos shared a photo to social media announcing they had sold a car to Georgia quarterback Carson Beck.

But not just any car - a Lamborghini Urus Performante, which sells for more than $270,000.

"Shoutout to @carsonbeck," Atlanta Autos posted to social. "Came through and got not the regular Lamb Truck but the #PERFORMANTE." 

Last season, Beck threw for 3,941 yards with 24 touchdowns and six interceptions, adding four scores on the ground.

Given his star status and the value of the vehicle, many have speculated the purchase came via NIL (Name, Image and Likeness) money.

"That NIL money different," Overtime wrote.

Georgia QB Carson Beck bought a $300K Lamborghini Urus 😳

That NIL money different.

(h/t @ThPlayersLounge) pic.twitter.com/Gc6NKo6jjT

— Overtime (@overtime) February 6, 2024

Life is good at Georgia

Carson Beck driving the Urus👀

just a $270,000 SUV for the starting QB of the Georgia Bulldogs

That SEC NIL is different pic.twitter.com/BGWCstmHhs

— CFBTalkDaily (@CFBTalkDaily) February 6, 2024

Looks like Carson Beck is the newest owner of a Lamborghini Urus Performante, which starts at $270,000

Georgia's NIL money being put to WORK pic.twitter.com/OoWa7OGN21

— Unnecessary Roughness (@UnnecRoughness) February 6, 2024

College football has changed in the wake of NIL, as the game's top stars now have the ability to make money off of their brands.

Coming out of Mandarin (Florida) in the class of 2020, Beck was rated the nation's No. 234 overall prospect, the No. 5 pro-style quarterback and the No. 33 player in Florida.

Since then, Beck's stock has only risen and he's become a star quarterback for one of the nation's top college football programs.

He has every right to capitalize, and it appears he may be doing so.