Grand Prix

Ferrari's Next Upgrade Is A Partnership Built Around Human Performance

Entering Formula 1's new era means that teams will have to make use of any advantage that they can to start off on the right foot. Ferrari isn't just optimizing their car, but investing in the human performance element of the sport.
Kaitlin Tucci|
Scuderia Ferrari F1 Car
Scuderia Ferrari F1 Car | Scuderia Ferrari

The battle for any possible competitive advantage entering the 2026 season is well underway, with some teams already revealing their cars, power units, liveries, and team kits.

The new regulations are set to redefine performance benchmarks under which the F1 grid has operated since its last regulation change in 2022. Teams are looking beyond traditional engineering gains on the cars to differentiate and find any remaining advantage.

For Ferrari, that search has extended past the engineering of the car into the people behind the team. They announced a new global partnership with WHOOP, naming the wearable performance technology brand as the official Health and Fitness Wearable Partner for 2026.

How Ferrari will integrate WHOOP into team operations

As with any partnership, WHOOP becoming an official partner of Ferrari in 2026 means that its branding will be found across the car liveries and drivers. Additionally, WHOOP devices will be provided to the entire Ferrari organization to deliver key insights related to health and fitness.

The true heart of the partnership, though, comes from a first-of-its-kind integration between the Ferrari Medical team and WHOOP's Performance Science group, led by their Global Head of Human Performance, Dr. Kristen Holmes. The teams will integrate to enhance physical efficiency and recovery for the entire organization.

According to Dr. Holmes, the partnership highlights the importance of performance beyond just the F1 car.

"By embedding WHOOP across the team, we’re able to deliver continuous, real-world insights into recovery, sleep, strain, and resilience; giving Scuderia Ferrari HP’s drivers, and entire organization the essential data to adapt faster, manage fatigue, and maintain their wellbeing under the extreme conditions of this sport and pressure.
Dr. Holmes, WHOOP

Additionally, through this partnership, WHOOP will develop research that will uncover insights related to the work behind the scenes of a Formula 1 team and, ultimately, how to optimize the care and performance of a team as a whole.

Ferrari F1 Car Charles Leclerc
May 4, 2025; Miami Gardens, FL, USA; Ferrari driver Charles Leclerc (16) during the F1 Miami Grand Prix at Miami International Autodrome. Mandatory Credit: Peter Casey-Imagn Images | Peter Casey-Imagn Images

The partnership itself fits into Ferrari's broader strategy of partnerships with brands such as IBM, building a suite of partners based on data to better understand how to operate as a team.

Lorenzo Giorgetti, Chief Racing Revenue Officer of Ferrari, added that the team operates from a data-driven approach on and off the track. The aim of the partnership through Ferrari's eyes is to translate that approach to the "human factor" with use of "WHOOP insights into human health".

"This collaboration represents a further step in our commitment to innovation and continuous improvement, with the objective of creating the best possible conditions for the team, on and off the track"
Lorenzo, Giorgetti, Scuderia Ferrari

The global nature of Formula 1 lends well to the ethos behind the WHOOP and Ferrari Partnership. The season is marked by relentless travel, rapid turnarounds, and extreme working conditions, which amplify the importance of managing recovery, fatigue, and overall well-being across an entire team.

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Kaitlin Tucci
KAITLIN TUCCI

Kaitlin Tucci has been a fan of motorsport for close to a decade. Before joining On SI in 2025, she contributed heavily to the marketing and media efforts at FanAmp, a motorsports startup for which she was the Head of Marketing. She has contributed to a number of publications covering series such as Formula 1, IndyCar, IMSA, and more... Kaitlin graduated from the Massachusetts Institute of Technology with both a degree in Business/Marketing and Political Science. She works full time as a marketer at high-growth tech startups while spending her weekends immersed in the world of racing. Kaitlin was raised in Las Vegas, Nevada, but has lived in New York City for the past 5 years with her 'giant chihuahua' Willow. You'll often catch Willow watching races alongside Kaitlin, but unfortunately she doesn't have enough airline miles to join her at the track just yet.

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