Arthur Rinderknech Signs Multi-Year Deal with Psycho Bunny

Roland Garros is right around the corner, and French tennis fans can expect one of their country's most popular athletes to look extra sharp on the clay courts this year.
On Wednesday, premium menswear brand Psycho Bunny proudly announced the newest addition to its growing lineup of tennis ambassadors: French tennis standout Arthur Rinderknech.
Psycho Bunny signed Rinderknech to a multi-year ambassadorship deal. Rinderknech already hit the court at the Italian Open in his first Psycho Bunny kit and will continue to debut custom on-court apparel in the future.

"Arthur brings a modern energy to the court that aligns perfectly with the Psycho Bunny ethos—fearless individuality, refined style, and high performance," said Anna Martini, CEO of Psycho Bunny.
"His athleticism and presence make him the ideal representative as we continue to carve out a bold lane in tennis," concluded Martini.
This announcement follows a series of strategic moves in tennis for Psycho Bunny. Earlier this year, the athlete-approved brand signed Australian tennis star Alexei Popyrin.
Additionally, Psycho Bunny has partnered with both the National Bank Open and Tennis Canada as their official athletic outfitter. The brand is making waves in the sport by blending its iconic bold spirit with the performance demands of top-tier athletes.

"I've always loved expressing myself through what I wear, and Psycho Bunny allows me to bring that creativity to the court and beyond," said Rinderknech.
He continued, "The apparel feels amazing, looks sharp, and gives me the confidence to play my best. I'm proud to be part of a brand that's redefining tennis style."
Stay locked into Sports Illustrated's Serve On SI for all of your tennis news from the court and beyond.
More Tennis News
Watch Jannik Sinner meet Pope Leo XIV at the Vatican.
Emma Raducanu solidifies her coaching staff for grass court season.
Yonex releases its Paris 2025 Collection for Roland Garros.
Nick Kyrgios commits to the ATP Stuttgart 250 before Wimbledon.

Pat Benson covers professional tennis for Serve on Sports Illustrated, reporting on ATP and WTA events worldwide. From Challenger tournaments to Grand Slams, he brings readers in-depth coverage, daily recaps, and exclusive interviews with some of the biggest names in the sport. With a decade of experience in sports journalism, Pat is recognized as a trusted voice in tennis media. You can contact him at 1989patbenson@gmail.com.
Follow Pat_Benson_Jr