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Tennis players and fans can buy Alex Eala's NikeCourt Slam tennis dress for the 2026 US Open.

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Tennis players and fans can buy Alex Eala's NikeCourt Slam tennis dress for the 2026 US Open.

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New Balance Tennis has launched new seasonal collections.

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New Balance Tennis launched apparel and footwear collections for the second half of the 2026 season.

Naomi Osaka will debut a custom Nike kit at the 2026 U.S. Open.

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Naomi Osaka is the latest Nike athlete whose outfit for the 2026 U.S. Open has appeared online ahead of the release date.

Carlos Alcaraz and Jannik Sinner's Nike kits for the 2026 U.S. Open appeared online.

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Tennis got a sneak peek at the Nike kits Jannik Sinner and Carlos Alcaraz will wear at the 2026 U.S. Open.

Elina Svitolina for the adidas Beyond the Baseline Collection.

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Official campaign images, details, and shopping information for the adidas collections leading up to the 2026 U.S. Open.

Marta Kostyuk wore a lace Wilson dress at the 2026 Wimbledon Championships.

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Interview with Joelle Michaeloff, Global Chief Creative Officer of sportswear at Wilson, about the brand's Wimbledon strategy.

Novak Djokovic wears Lacoste at the 2026 Wimbledon Championships.

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Official images, pricing, and shopping information for the outfits worn by Novak Djokovic and Jannik Sinner in their Wimbledon semi-final match.

Vicky Mboko in Mejuri's latest campaign for Mejuri Play.

Interviews

Interview with Canadian tennis star Victoria Mboko on her new role Mejuri's PLAY Diamonds Campaign.

Novak Djokovic wore a custom Lacoste jacket at the 2026 Wimbledon Championships.

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Pictures, details, and translation of the hidden message inside of Novak Djokovic's custom Lacoste jacket at the 2026 Wimbledon Championships.

The BOSS OPEN kicks off the grass-court calendar.

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Interview with James Foster, SVP of Global Marketing at HUGO BOSS, on the brand's long-standing investment in tennis.

Jack Draper headlines Vuori's "Return To Centre" campaign.

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British tennis star Jack Draper stars in a meaningful new campaign for Vuori, launching alongside Wimbledon.

Coco Gauff debuts her New Balance x Miu Miu kit for Wimbledon.

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Official campaign images, product details, and shopping information for Coco Gauff's New Balance x Miu Miu collaboration at Wimbledon.

Naomi Osaka at the 2025 Wimbledon Championships.

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Official images, pricing, and shopping information for Naomi Osaka's 2026 Wimbledon tennis dress.

Alexander Zverev has unveiled new performance technology for Wimbledon.

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Adidas has unveiled its 2026 London Collection for Wimbledon, but it is a major letdown compared to last year's classic look.

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Sunita Kumar Nair talks tennis fashion for her new book, "ACE: The Times & Style of Tennis."

The BOSS Open, an ATP 250 tournament, is held in Stuttgart, Germany.

News

Inside a day at the 2026 BOSS OPEN, where top-ranked tennis combines with a classic experience.

Naomi Osaka wore custom Nike kits at Roland Garros.

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Rankings, pictures, and shopping information for the ten best outfits worn at the 2026 French Open.

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Interview with the Goldbergh Design Team about the brand's new tennis-inspired Spring/Summer 2026 Collection.

New Balance designed a custom kit for Coco Gauff at Roland Garros.

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Official images, quotes, and shopping information for Coco Gauff's 2026 French Open outfit.

Elina Svitolina fronts the new collection EVERGREEN, from SOLO For Diamonds.

Interviews

Interview with WTA star Elina Svitolina on her new SOLO for Diamonds campaign launching ahead of the French Open.

Novak Djokovic debuts his Lacoste kit for the 2026 French Open.

Style

Campaign details and shopping information for the upcoming Lacoste x Roland-Garros apparel collection.

Magdalena Fręch has partnered with Reebok.

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Reebok signed WTA star Magdalena Fręch and unveiled a new performance tennis shoe ahead of the 2026 French Open.

Carlos Alcaraz's Nike kit for the 2026 French Open is available online now.

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Official images and shopping details for the purple Nike kit that Carlos Alcaraz will wear at the 2026 French Open.

Aryna Sabalenka debuted her Nike kit for the 2026 French Open.

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Aryna Sabalenka debuted her upcoming Nike kit for the 2026 French Open in a viral TikTok video.

Lacoste revives its "Life is a Beautiful Sport" campaign to approach sport beyond performance.

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Behind the scenes of Lacoste's revival of its new visual identity with the "Life is a Beautiful Sport" campaign.