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Frances Tiafoe reacts during his 2026 US Open semifinal match against Ben Shelton. IMAGN IMAGES via Reuters/Robert Deutsch

The famous athleisure brand continues to expand its tennis apparel collection and player ambassadorships.

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The famous athleisure brand continues to expand its tennis apparel collection and player ambassadorships.

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Philippines' Alexandra Eala acknowledges the crowd after losing her third round match against Iva Jovic of the U.S. REUTERS/Eduardo Munoz

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The Filipina player went to three different NYFW shows after her thrilling US Open debut.

Naomi Osaka walks onto the court ahead of her round of 16 match against Elena Rybakina IMAGN IMAGES via Reuters/Geoff Burke TPX IMAGES OF THE DAY

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The Japanese player responded to her critics in a Threads post.

Tennis - U.S. Open - Flushing Meadows, New York, United States - September 5, 2026 Amanda Anisimova of the U.S. reacts during her third round match against Austria's Anastasia Potapova REUTERS/Jeenah Moon

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Nike and Kallmeyer revealed a redesigned Tennis Centre sneaker for the 2026 US Open, partnering with WTA star Amanda Anisimova for the campaign.

Grigor Dimitrov and Novak Djokovic attend Lacoste's pre-US Open event at The Plaza Hotel in New York City.

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Novak Djokovic and Grigor Dimitrov attend Lacoste's pre-US Open event and share their thoughts on the new collections and other fashion news.

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The two brands collaborates to create a unique luxury shoe collection based on a 1982 design.

Carlos Alcaraz reacts during his quarterfinal match against Ben Shelton at the 2026 US Open REUTERS/Eduardo Munoz

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The Spanish No. 2 seed displayed a new custom Nike kit before being eliminated from the year’s final Grand Slam.

Wilson displayed their latest collection at Town Tennis Club in New York City.

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The major tennis equipment brand has new collections ready for the last Grand Slam of the year.

Aryna Sabalenka celebrates winning her third round match at the 2026 US Open REUTERS/Eduardo Munoz

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Tennis player Aryna Sabalenka debuts bold and controversial custom kits from Nike at the 2026 US Open.

Babolat ambassadors test out the new Pure Drive Spectra Edition at Court 16 in Long Island City.

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The major tennis brand had an official New York City launch for their new collection, featuring quite a few ATP and WTA players.

Coco Gauff celebrates after winning her second round 2026 US Open match against Paula Badosa IMAGN IMAGES via Reuters/Robert Deutsch

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Tennis player Coco Gauff shows off two new custom looks from New Balance at the first two rounds of the 2026 US Open.

Aug 11, 2026; Toronto, Ontario, Canada; Naomi Osaka (JPN) goes to hit a ball to Elena Rybakina (not pictured) during the quarter finals at the National Bank Open at Sobeys Stadium. Mandatory Credit: John E. Sokolowski-Imagn Images

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Naomi Osaka is known for walking the court in high-fashion apparel, but now she'll be taking up the role of the designer. Learn all about the luxury brand the tennis superstar announced this week.

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The American player is one of many tennis players leaning into custom walkout fits.

K-SWISS and the ATP sign a three year partnership deal.

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K-Swiss signs a deal to become the ATP Tour's official footwear brand for the next few years.

Tennis - U.S. Open - Flushing Meadows, New York, United States - September 4, 2026 Spain's Carlos Alcaraz in action during his third round match against China's Yibing Wu IMAGN IMAGES via Reuters/Robert Deutsch

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Frances Tiafoe called Carlos Alcaraz's haircut "horrible" at the last US Open. Now, after Alcaraz has grown his hair out, Tiafoe says "the long hair is fire."

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Taylor Fritz and Coco Gauff join ŌURA as brand ambassadors ahead of the 2026 US Open.

Sep 7, 2025; Flushing, NY, USA; Carlos Alcaraz (ESP) reacts after winning a game at the 2025 US Open. Mandatory Credit: Geoff Burke-Imagn Images

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Carlos Alcaraz wears a new custom kit that is a collaboration with Travis Scott and Nike.

Mar 7, 2019; Indian Wells, CA, USA; Naomi Osaka answers questions during a press conference at the BNP Paribas Open at the Indian Wells Tennis Garden. Mandatory Credit: Jayne Kamin-Oncea-USA TODAY Sports

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Naomi Osaka debuted a Nike basketball-inspired US Open look paying tribute to Allen Iverson, part of a custom Who Decides War walk-on ensemble.

Sep 7, 2025; Flushing, NY, USA; Carlos Alcaraz (ESP) reacts against Jannik Sinner (ITA) (not pictured) during the final of mens singles at Billie Jean King National Tennis Center. Mandatory Credit: Robert Deutsch-Imagn Images

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Nike has revealed a number of their kits for the 2026 US Open. Their looks this year are basketball-inspired and bold. Learn more about what players will be wearing at Flushing Green.

Sep 7, 2025; Flushing, NY, USA; Carlos Alcaraz (ESP) serves in the men's singles final of the 2025 US Open. Mandatory Credit: Geoff Burke-Imagn Images

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Carlos Alcaraz displays a new branded kit as part of his 2026 US Open participation announcement.

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Tennis players and fans can buy Alex Eala's NikeCourt Slam tennis dress for the 2026 US Open.

New Balance Tennis has launched new seasonal collections.

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New Balance Tennis launched apparel and footwear collections for the second half of the 2026 season.

Naomi Osaka will debut a custom Nike kit at the 2026 U.S. Open.

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Naomi Osaka is the latest Nike athlete whose outfit for the 2026 U.S. Open has appeared online ahead of the release date.

Carlos Alcaraz and Jannik Sinner's Nike kits for the 2026 U.S. Open appeared online.

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Tennis got a sneak peek at the Nike kits Jannik Sinner and Carlos Alcaraz will wear at the 2026 U.S. Open.

Elina Svitolina for the adidas Beyond the Baseline Collection.

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Official campaign images, details, and shopping information for the adidas collections leading up to the 2026 U.S. Open.