WATCH: The Big Ten Conference updates fan-favorite commercial

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For fans of the Big Ten Conference, the "maps" commercial has become somewhat of a phenomenon. From the music to the visual aesthetic, every aspect of the commercial works to perfection - which is why fans were eagerly awaiting for the updated version to reflect the four new schools that have joined the conference. On Friday, the Big Ten delivered.
We know you’ve been waiting for this one…
— Big Ten Conference (@bigten) August 2, 2024
“Maps” is here and it’s beautiful. #B1GWelcome pic.twitter.com/vPfVeEdonn
The map now includes Oregon, USC, UCLA and Washington - the four newest members of the conference. Outsiders may find it strange that a commercial would garner so much attention and love from a collection of fans, but it's clear from the reaction on social media that the conference hit a home run with this one.
Big ten actually gave the fans what they wanted. Major W
— Penn State FB Thoughts (@PSU_FB_Thoughts) August 2, 2024
It's...beautiful... pic.twitter.com/MsnsMqsDrp
— Go Big Redcast 🎙 (@GoBigRedCast) August 2, 2024
— Nicole Auerbach (@NicoleAuerbach) August 2, 2024
— College Sports Only (@CollegeSportsO) August 2, 2024
The greatest commercial ever created in the history of mankind.#GoBlue https://t.co/7LlE77DHwC
— The Winged Helmet (@TWH_Chris) August 2, 2024
— Basic Blues Nation (@BasicBlues) August 2, 2024
We are just 27 days away from kickoff of the 2024 Big Ten football season, as Rutgers, Minnesota, and Illinois get things started on August 29th. Here's a quick look at all of the opening weekend matchups within the conference:
- 8/29 - Howard at Rutgers
- 8/29 - North Carolina at Minnesota
- 8/29 - Eastern Illinois at Illinois
- 8/30 - Florida Atlantic at Michigan State
- 8/30 - Western Michigan at Wisconsin
- 8/31 - UConn at Maryland
- 8/31 - Indiana State at Purdue
- 8/31 - Penn State at West Virginia
- 8/31 - Illinois State at Iowa
- 8/31 - Miami (OH) at Northwestern
- 8/31 - Akron at Ohio State
- 8/31 - UTEP at Nebraska
- 8/31 - Florida International at Indiana
- 8/31 - Fresno State at Michigan
- 8/31 - UCLA at Hawaii
- 8/31 - Idaho at Oregon
- 8/31 - Webber State at Washington
- 9/1 - USC at LSU
- Enjoy more Michigan Wolverines coverage on Michigan Wolverines On SI -
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Christopher Breiler launched Winged Helmet Media and began covering the Michigan Football program in an unofficial capacity in 2017. He then joined Wolverine Digest as part of the FanNation network in 2021 as a contributing writer, where he served as both a writer and a photographer on game days. In 2024, he took over as the Managing Editor for Michigan Wolverines On SI. His love for Michigan Football brought him into the industry, and his passion for being a content creator has led to some amazing experiences along the way.