Notre Dame To Resign With Under Armour
According to Ross Dellenger of Yahoo Sports, Notre Dame is set to resign with Under Armour as its apparel provider. If what Dellenger turns out to be true, Notre Dame will once again have the richest apparel deal in college sports.
The deal is reported to be a 10-year contract worth over $10 million per year. Dellenger noted that if his intel is correct, it would vault Notre Dame to the top of the list in terms of apparel dollars. All the other deals mentioned by Dellenger - including Ohio State, Texas, Michigan, Nebraska, Louisville and Kansas were either Nike or Adidas schools.
Notre Dame previously signed with Under Armour back in 2014 on a 10-year, $90-million dollar deal that at the time was the biggest in college sports. Notre Dame hit the open market in recent months and reportedly received offers from Under Armour, Nike (and Jordan Brand), and Adidas.
Dellenger wrote in his feature something that Irish Breakdown had also been told this summer, which is the Under Armour offer was significantly higher than what Nike and Adidas offered to get the Irish to come over to their brands.
Here is what Dellenger wrote about how these apparel deals work:
"Apparel deals are revenue-generating giants for some of the most elite college athletic departments. In normal cases, apparel companies pay an annual licensing fee ranging from $5-10 million in cash for some of the powerhouses in college football and men’s basketball. In some deals, the school receives a cut of royalties from merchandise sales (usually 10-15%). Most agreements require the company to outfit that school’s athletic teams with $2-5 million in gear each year, as well as discounts in merchandise purchases." - Ross Dellenger
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