Longhorns Country

SEC Championship Leads Loaded Football Weekend In Ticket Prices

Texas football holds four of five spots in the most expensive tickets in college football this season.
Isa Almeida|
Oct 19, 2024; Austin, Texas, USA; Texa defense works to bring down Georgia Bulldogs wide receiver Arian Smith (11) in the fourth quarter of the game against the Georgia Bulldogs at Darrell K Royal-Texas Memorial Stadium. Sara Diggins/USA TODAY Network via Imagn Images
Oct 19, 2024; Austin, Texas, USA; Texa defense works to bring down Georgia Bulldogs wide receiver Arian Smith (11) in the fourth quarter of the game against the Georgia Bulldogs at Darrell K Royal-Texas Memorial Stadium. Sara Diggins/USA TODAY Network via Imagn Images | Sara Diggins / USA TODAY NETWORK via Imagn Images

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Texas Longhorns

The SEC Championship between the Texas Longhorns and the Georgia Bulldogs set the record for ticket prices this weekend and the fifth of the whole season.

The game at the Mercedes-Benz Stadium in Atlanta is asking for an average price of $574, with the best deal at $231. The championship is hotter than any NFL game this weekend, and the demand is over 50% higher than the Packers vs. Lions game on Thursday.

With a 3 p.m. CT kickoff, the game will be a rematch of Texas' only defeat of the season. The Longhorns made it to the conference championship in their first year in the SEC.

According to the Vivid Seats ticket marketplace, 40% of fans in the stadium will be representing Texas, while the majority will be in support of the Bulldogs. Atlanta is less than two hours away from Georgia's campus in Athens, Ga.

Ticket prices for SEC games increased 38% over the season, and after the Longhorns sealed their spot in the decider following a win over Texas A&M, traffic on the Longhorns website increased spiked 157%. The SEC Football page website's traffic increased 127% overnight.

Texas holds four out of the five spots in the hottest NCAA football ticket prices this season. The Thanksgiving week matchup against the Aggies leads the list with an average of over $1000, spots three and five are the two matchups against Georgia and at number four, the Red River Rivalry game against Oklahoma in Dallas.

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Isa Almeida
ISA ALMEIDA

Isa Almeida is a writer covering the Texas Longhorns for SI/Fan Nation, having joined the team on June 1, 2024. Raised in Southeast Brazil, Isa is now a third-year Journalism student at the University of Texas at Austin. Fluent in both English and Portuguese, Isa brings a diverse background and a wealth of knowledge to her writing. In addition to her work with SI/Fan Nation, Isa also covers the soccer and women's basketball beats for The Daily Texan. Her journalism journey is firmly rooted in her academic pursuits and her passion for sports.

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