Wisconsin Badgers need to end embarrassing losing streak to Iowa Hawkeyes

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The Wisconsin Badgers and Iowa Hawkeyes have one of the longest-running, hardest-fought rivalries in the Big Ten.
It hasn't looked that way in recent seasons, and this year's Badgers team needs to end the current losing streak.
The battle for the Heartland Trophy has been neck-and-neck over the 130 year history of these two teams. All-time, Wisconsin is 49-47-2 against Iowa, and they're coming dangerously close to giving up that lead.
The Hawkeyes have beaten the Badgers in their last three matchups, and those three losses have brought extra embarassment with them.
Anatomy of the losing streak
The worst one was last year, when lowa blew out Luke Fickell's squad 42-10. That score has remained top of mind for Wisconsin all offseason, doing 42 pushups at practices to remind them of the shame.
The #Badgers have done 42 pushups at the end of every practice this spring, a nod to the 42-10 loss to Iowa last season.
— Donnie Slusher (@DonnieSlusher_) April 9, 2025
When asked why that loss stood out among the three rivalry losses, Darryl Peterson responded:
“When have you ever heard of Iowa scoring 42 points, ever?” pic.twitter.com/Q4Hr5zEKwg
In 2023, the embarrassment was less about the margin of defeat and more about how the Hawkeyes got there.
The Badgers allowed only 15 points but couldn't muster more than two field goals in the home loss while giving up a safety in the process.
The worst part was, the win belonged to former Wisconsin four-star QB Deacon Hill, who had transferred to Iowa that season at beat his former team while throwing for only 37 yards in the game.
The first game of the current losing streak in 2022 was lopsided too, a 24-10 loss highlighted by three Wisconsin turnovers that included a pick six by Graham Mertz.
The Badgers had won five of the six previous matchups and consistently dominated the rivalry since 2010.
There have been 414 FBS games with betting odds so far in 2025.
— Ben Stevens (@BenScottStevens) October 8, 2025
Only two (2) games have had a total of 40 points or fewer, none lower than O/U 37.5.
Which means that Iowa-Wisconsin on Saturday is set to have the LOWEST total of the year at O/U 35.5 pts.
Nature is healing. pic.twitter.com/F9jD0vWWg3
Fickell needs to get Wisconsin back to its winning ways against the Hawkeyes and end the recent embarrassing trend.
If not, the Badgers might go two full months without winning a game this season.
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Lorin Cox is the managing editor of Wisconsin Badgers on SI. He has been covering Badgers sports since 2014, when he was an undergraduate at the University of Wisconsin. He previously wrote for the Wisconsin State Journal, NBC Sports Chicago and USA Today Sports Media Group, and he is a former analyst for Pro Football Focus.