Eddie Hearn Claims Canelo Alvarez vs Jake Paul Fight A Done Deal, Predicts Massive Purse Sum

Despite not having fought in the ring since September 2024, Canelo Alvarez has been the talk of the boxing world over the better part of the past week.
This started when news broke on February 3 that Canelo was all set to face pound-for-pound great Terence Crawford in September 2025 at Allegiant Stadium in Las Vegas.
𝐂𝐀𝐍𝐄𝐋𝐎 🆚 𝐂𝐑𝐀𝐖𝐅𝐎𝐑𝐃 at Allegiant Stadium 👀
— DAZN Boxing (@DAZNBoxing) February 4, 2025
Per @ringmagazine pic.twitter.com/N3wc7UPfb5
Soon after that, rumors surfaced that Canelo also had a deal in the works to fight Jake Paul in May 2025. Despite Canelo seemingly having a massive experience (and presumably skill) advantage over Paul, this raised eyebrows among many boxing fans because a fighter scheduling two fights at once never seems to go according to plan.
But that ended up not mattering, because Ring Magazine announced on February 5 that the Canelo vs. Crawford fight was now off.
The planned Canelo Alvarez vs Terence Crawford fight is now OFF, The Ring has learned. pic.twitter.com/BtWrGN8MM1
— Ring Magazine (@ringmagazine) February 6, 2025
In the wake of the fight getting canceled, some assumed that the reason for this was because Canelo Alvarez vs. Jake Paul was already in place.
And more smoke has been added to this metaphorical fire after Matchroom Boxing chairman Eddie Hearn was quoted by Ring Magazine on February 6 saying, "As I'm hearing, Canelo vs. Paul is done." As in a done deal.
‼️ Eddie Hearn has told The Ring that he’s now heard Canelo Alvarez vs Jake Paul is a done deal. pic.twitter.com/RFJEZvMyJp
— Ring Magazine (@ringmagazine) February 6, 2025
That's not all Hearn had to say about this fight, however.
When speaking with iFL TV on February 5, Hearn discussed the potential purse of this mega-fight by saying, "If it's on Amazon Prime it would be pay-per-view and with DAZN, I dunno how it's going to work. But the fight does, on pay-per-view, at $90 the fight does potentially two million buys. Which is $180million of revenue, just TV revenue.
"Not closed circuit, not the gate, the gate's another $30 million. You're looking at over $200 million in revenue for that fight," Hearn continued.
"And with the gate of $30 million, obviously you have to give a percentage to the broadcaster but with sponsorship and international TV, global pay-per-view, I think that fight generates $200 million if it does two million buys."
Hearn asserting that a Canelo vs. Paul fight could earn over $200 million is staggering. But given the star power each boxer would bring, this sum doesn't seem out of the question.
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Grant Young is a Staff Writer for On SI’s Boxing, New York Mets, Indiana Fever, and Women’s Fastbreak sites. Before joining SI in 2024, he wrote for various boxing and sports verticals such as FanBuzz and NY Fights. Young has a bachelor’s degree in marketing and a master’s degree in creative writing with an emphasis on sports nonfiction from the University of San Francisco, where he played five seasons of Division 1 baseball. He fought Muay Thai professionally in Thailand in 2023, loves a good essay, and is driven crazy trying to handle a pitpull puppy named Aura. Young lives in San Diego and was raised in the San Francisco Bay Area.