College Football HQ

Georgia's Gunner Stockton is latest SEC quarterback to star in milk NIL campaign

Bulldogs' signal caller and his mom headline The Dairy Alliance's "Milk’s Got Game" program
Michael Ehrlich|
Georgia quarterback Gunner Stockton (14) speaks with the media after a NCAA college football game against Marshall in Athens, Ga., on Saturday, August. 30, 2025. Georgia won 45-7.
Georgia quarterback Gunner Stockton (14) speaks with the media after a NCAA college football game against Marshall in Athens, Ga., on Saturday, August. 30, 2025. Georgia won 45-7. | Joshua L. Jones / USA TODAY NETWORK via Imagn Images

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Tennessee Volunteers

Following in the footsteps of Carson Beck - both on and off the field - Georgia quarterback Gunner Stockton now stars in a NIL campaign that has previously featured some big-name former SEC signal callers.

Stockton is featured in The Dairy Alliance's latest college football initiative to showcase how milk powers athletes’ performance in and out of the stadium. The nonprofit funded by dairy farm families in the Southeast has now updated their NIL roster, adding to past SEC partners such as now-Miami quarterback Beck, Ole Miss' Jaxson Dart, Tennessee's Nico Iamaleava and Kentucky's Brock Vandagriff.

Georgia's current QB1 Stockton - who has thrown for 417 yards and two touchdowns so far this season - is joined by teammate Talyn Taylor and this weekend's rival Jake Merklinger of Tennessee in The Dairy Alliance's "Milk’s Got Game" program. The latest campaign - launching ahead of No. 6 Georgia taking on No. 15 Tennessee - also stars the trio of athletes' mothers, celebrating the connection between family, nutrition and performance.

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“Growing up, my mom always made sure milk was part of my everyday routine,” Stockton said. “It gave me the nutrition needed for practice and helped me push harder on the field. Even now, dairy milk plays a central role in my life, keeping me fueled and hydrated through every game.”

“Since his first steps, it’s always been real dairy – high-quality protein and real hydration,” adds Stockton's mom, Sherrie. 

Stockton and Taylor face off against Merklinger on Sept. 13 when Georgia visits Tennessee in a battle of undefeated SEC powers.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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