Name Image Likeness

Cal's Mastrov Signs NIL Partnership with Accelerator Active Energy

Golden Bear Mia Mastrov joins Travis Kelce, Livvy Dunne, Deestroying in promoting energy drink

Michael Ehrlich

Cal's Mastrov Signs NIL Partnership with Accelerator Active Energy
Cal's Mastrov Signs NIL Partnership with Accelerator Active Energy /

University of California guard Mia Mastrov is one of the most followed women's basketball players in the country - with a combined 1.22 million followers across TikTok and Instagram - and the junior is now adding a new brand to her diverse NIL portfolio.

This week, Mastrov announced a new partnership with Accelerator Active Energy, joining a roster of brand ambassadors that includes two-time defending Super Bowl champion Travis Kelce of the Kansas City Chiefs, another NIL superstar in Livvy Dunne of LSU, expert football content creator Deestroying and Peloton instructor Tunde Oyeneyin, among others.

In an Instagram collab post with the brand, Mastrov shared that Accelerator is "legit my favorite energy drink excited to be part of the Accelerator Active Energy fam.

According to the brand, Accelerator Active Energy is specifically formulated to enable peak performance for the modern athlete. Accelerator’s proprietary blend of natural caffeine, plant-based thermogenics, antioxidants and proprietary ingredients provide sustained energy, accelerate your metabolism, enhance your focus with zero sugar and great flavors so you can take on the day.

Represented by Raymond Representation, Mastrov's diverse NIL porftolio includes the likes of Gatorade, Meta, Therabody, Neutrogena, Afterpay and Quizlet, among others.

The Bay Area-native's season is over but she returns to Cal next year as one of the top content creators and NIL earners in college basketball.

Published
Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

Home/NIL News