Oklahoma State, Oklahoma Trying to Control Rapid Spread of NIL
The rapid spread of Name, Image, and Likeness in college athletics has changed the landscape of college sports. If universities don't stay in the mix with the latest trends, their athletic programs can take a major hit.
Oklahoma State and Oklahoma athletic directors Joe Castiglione and Chad Weiberg are trying their best to keep up with it. The issue, however, is that they still have many questions that they need answered.
Castiglione spoke about the changing world of college sports, showing his frustration with the lack of a structure.
“I can't say I feel good about anything related to the structure because there isn't one,” Castiglione told The Oklahoman. “I guess you could say by default, the market has filled the void created by the lack of forward thinking in this space."
Weiberg reportedly wants control of everything going on, according to The Oklahoman. He hopes that the universities can have more involvement to add transparency.
A member of the Division 1 Council, Weiberg says that he expects there to be some change in April. He hints at the universities having more power and more inability to get involved.
NIL is new for everyone involved and people rightfully still have questions. Many of them won't be answered until the officials, schools, athletes, and brands figure them out. The space continues to grow and with no signs of slowing down any time in the near future, there will continue to be questions that need answers.
Oklahoma and Oklahoma State are two prominent universities when it comes to athletics. If they don't adjust to the new world of NIL deals, their athletic programs will take a massive hit. Weiberg and Castiglione will have to continue learning as they hope to put out programs that are some of the best in the country.
