Kicks

PUMA Reminds NBA Fans That LaMelo Ball is "HEEM"

The PUMA MB.04 "HEEM" colorway drops on December 13 for $110.
Michael Ehrlich|
The PUMA MB.04 "Heem" colorway.
The PUMA MB.04 "Heem" colorway. | PUMA

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Charlotte Hornets

Charlotte Hornets' point guard LaMelo Ball is on an absolute tear to start the NBA season, averaging a career-high 31 points per game - second in the league behind Giannis Antetokounmpo - while launching multiple eye-catching colorways of his fourth PUMA signature sneaker.

From "Scooby-Doo" to Iridescent to 1Love, the designs, stories and color schemes have been as eye-catching as Ball's game this season.

Now, PUMA has revealed yet another breakthrough color of the MB.04 ahead of Charlotte's visit to the NBA's biggest stage - Madison Square Garden - on December 5 to face the New York Knicks.

The latest PUMA MB.04 "HEEM" is a neon redesign featuring bright pink, blue, purple, green and yellow accents. "Pink, black and volt, can't go wrong," Ball said in an Instagram video showcasing the new colorway. "Throw a little blue in there and now your life is beautiful."

The PUMA MB.04 "HEEM" launches December 13 for $110 in adult sizes at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, and at Foot Locker, Kids Foot Locker, and Champs. Once the kicks sell out, online shoppers can check out trusted sneaker resale websites.

Mirroring his previous colorways, the "HEEM" colorway is covered in alien tentacles - via a 5D printed upper - with Ball's catchphrases hidden within the design. Complete with a supportive double-layered mesh upper and NITROFOAM™ cushioning for on-court power.

LaMelo Ball's black and pink PUMA sneakers.
The PUMA MB.04 "Heem" colorway. | PUMA

This features alien Ball dunking and NOT FROM HERE wording on the heel plus a hovering spaceship, NOT FROM HERE and RARE wording on the heel.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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