Michael Ehrlich

Michael Ehrlich

Joined: Oct 31, 2023

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

The Levi's x NIGO x Nike Air Force 3 Low.

Nike Basketball Class of 2025 NIL athletes Tyran Stokes, Aaliyah Chavez and Brandon McCoy.

The Saucony SILO Trekker S in the "Mauve/Shale" colorway.

The OOFOS Club+ combines style and comfort.

The Reebok Angel Reese 1 "Mebounds" colorway.

News

Chicago Sky forward Angel Reese stars in a new ad for Reebok ahead of the launch of her first signature basketball shoe.

The HOKA Mafate X Hike is available now for $250 in adult sizes.

Off Court

Official product images, tech specs, and shopping information for the HOKA Mafate X Hike trail shoes.

GREATS Manhattan City Runner (MCR).

Off Court

Official images, tech specs, and shopping information for the GREATS Manhattan City Runner shoe.

The Curry Fox 2 "Lexington" colorway is a nod to the Kentucky Wildcats.

News

San Antonio Spurs point guard De'Aaron Fox is paying homage to the Kentucky Wildcats with his second signature Curry Brand sneaker.

The Gymshark x R.A.D One V2 training shoe.

Off Court

Official images, tech specs, and shopping information for the Gymshark x R.A.D One V2 training shoe.

The New Balance Numeric 770 launches in two new colorways.

Off Court

Official images, tech specs, and shopping information for the New Balance Numeric 770 Numeric skateboarding shoes.

The UNNA x HOKA Speedgoat 2 will launch on September 19.

Off Court

Official images, collaboration details, and shopping information for the UNNA x HOKA Speedgoat 2 trail running shoes.

Burna Boy and On have announced a multi-year partnership.

Off Court

Eight-time Grammy nominee Burna Boy and the Swiss sportswear brand On have announced a multi-year partnership.

The On Cloudboom Max in the "Lime | Raspberry" colorway.

Tech specs, pricing, and release information for the new On Cloudboom marathon running shoe.

The _J.L-A.L_ x HOKA Mafate X in the "Beluga/Volcanic Ash" colorway.

Official images, pricing, and shopping information for the HOKA's new experimental trail running shoes.

The Kizik Austin "Black/Whitecap Gray" colorway.

Official images, tech specs, and shopping information for Kizik's hands-free Austin sneaker.

The HOKA Mach X Caged in the "Pea Green/Hoka Citrus" colorway.

Official images, pricing, and tech specs for the newly released HOKA Mach X Caged running shoe.