UCLA Bruins, Lauren Betts gifted hyped Nike 'White Cement' Air Jordans for Final Four

In this story:
It's hard to ever say a No. 1 seed slipped under the radar, but the UCLA Bruins definitely can play up the "us against the world" mantra.
Which would of course be fitting, given Michael Jordan, still by The Athlete Lifestyle On SI's humble opinion the no-doubt NBA GOAT, always famously held grudges against anything and anyone to win six NBA championships with the Chicago Bulls.
RELATED: 6-foot-7 UCLA star Lauren Betts is short beside 7-foot-2 little brother Dylan

Now a post-NBA billionaire thanks in large part to his Nike Jordans dynasty, his signature brand gifted the Bruins, led by rising-into-the-sports-mainstream center and defensive player of the year Lauren Betts, the highly anticipated Nike "White Cement" Air Jordan 4s.
UCAL is two wins away from proving all of the doubters wrong, not to mention those teams with much more famous NIL millionaires like UConn's Paige Bueckers, who they face tomorrow.
RELATED: UCLA star Lauren Betts applauds ‘pretty’ sister Sienna and her slamming Adidas fit
Officially called the "White Cement Grey" Air Jordan IV First Flight, the kicks are already a hot commodity on the secondary sneakerhead market, going for a minimum of $500. They officially come out in late May.
You can see why they're a must-have. The retro Jordans are immaculate, and they'll perfectly match the Bruins' blue and gold. Unfortunately UCLA will be wearing the traditional predominantly blue uniforms, not the mostly white fits with blue and gold lettering, given that would have made the "White Cement" Air Jordan 4s truly pop.
RELATED: UCLA star Lauren Betts’ 5-star sister Sienna joining Bruins, bringing mom to tears
“White Cement” Air Jordan 4 OG’s with Nike Air are set to return May 17, 2025 ⛽️🔥 pic.twitter.com/5TdViCq0yO
— Nice Kicks (@nicekicks) September 4, 2024
For all of the legendary history of the men's college basketball program, most notably with Kareem Abdul-Jabbar and John Wooden, there hasn't been nearly the same wizardry in Westwood for the women, as they'll be making their first Final Four appearance in school history.
Betts, soon to be joined by her McDonald's All-American MVP sister Sienna, has carried the Bruins for much of the NCAA women's tournament.
Now the 6-foot-7 star will be doing it in sweet "White Cement" kicks in a showdown vs. Nike darling Bueckers.


Matthew Graham has over 20 years of media experience and oversees The Athlete Lifestyle On SI. He has had previous leadership roles at NBC Sports, Yahoo, and USA TODAY, where he co-founded For The Win (named Best Mobile Site by Digiday). He has also written for ESPN, Cosmopolitan, US Weekly, People, E! Online, and FHM, covering major sports and entertainment events like the Oscars, the Golden Globes, NBA Finals, Super Bowl, and winning the Yahoo Superstar Award for coverage of the Olympics.