Bo Jackson Foot Locker card sells for record

A recent Bo Jackson sale isn't among one of the highest-selling Bo Jackson cards, but it's another data point highlighting the card market's growth.

A 1988 PSA 10 Bo Jackson Foot Locker Slam Fest card sold for $943 on Wednesday, Sept. 3. According to the PSA site, the previous public sale of a PSA 10 occurred in Oct. 2020 for $275. The sale for $275 was the previous high price for the card. The Wednesday sale indicates a 243% growth over five years.

1988 Foot Locker PSA 10 Bo Jackson — Image Courtesy of eBay seller PC Sportscards

With July 2025 recording the highest monthly sales volume on record, the Jackson sale is indicative of how top-grade cards have increased in value, even those under $1,000. The card, from a little-known Foot Locker set, was part of a promotional tie-in that the sneaker retailer did featuring a slam dunk contest with athletes from different sports.

1992 Foot Locker Slam Fest ft. Deion Sanders, Mike Conley Sr. and Ken Griffey Jr. pic.twitter.com/rX2AVzmAgD
— Karachlyn (@Karachlyn) September 23, 2023

Jackson's card has been graded only 71 times, resulting in six Gem Mint grades. Despite the low grading numbers, the card is widely available on eBay. A recent search yielded dozens of ungraded cards, with one card available for as little as $5.79.

A PSA 9 copy of the card last sold in 2023 for $31. By today's prices, someone looking to add Jackson to their personal collection should expect to pay near $100. Will card prices continue to climb, or have they reached their peak? That's anyone's guess, but one thing is certain: high-grade cards are enjoying a price breakout.