Baylor Football, Big 12 must contend with elite coach for the long haul after extension

The Baylor Bears -- and the rest of the Big 12 Conference -- will have to deal with one of the better coaches in the conference for years to come. According to ESPN's Max Olson, Iowa State and head coach Matt Campbell finalized an extension that will keep Campbell with Iowa State through 2032. Olson reveals the deal will be for $5 million a year in total compensation.
Olson also revealed that Campbell took a 'discount' on the deal to make sure his staff pool increased and allowed Iowa State to use more money for NIL. Campbell has been a three-time Big 12 Coach of the Year. During the nine seasons with Iowa State, Campbell has recorded a 64-51 record with the Cyclones.
Iowa State and coach Matt Campbell have finalized his extension through 2032. He’ll earn $5 million per year in total compensation.
— Max Olson (@max_olson) August 1, 2025
The 3x Big 12 Coach of the Year took a discount on the deal to ensure his staff pool increased and allowed ISU to allocate an additional $1 million… pic.twitter.com/saFP61iksO
Since Campbell took over for Iowa State, Baylor hasn't fared the best against the Cyclones. Since 2016, the Bears are 4-5 against the Campbell-led Cyclones. In fact, Baylor has lost the past two games against Iowa State. This past season, the Cyclones won 43-21 in Ames.
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Iowa State has been a formidable team in the Big 12 for the past few years. The Cyclones haven't been the cream of the crop, but whenever a team goes out to Ames -- you know you're in for a challenge.
Dave Aranda and the Baylor Bears will have their work cut out for them in the Big 12 Conference in 2025. The Bears return several key players on the offensive side of the football, and Baylor could be a top offensive team in the conference.
The Baylor Bears do not play Iowa State in the regular season in 2025. So if Aranda and Campbell meet one another -- it's likely that both teams are playing for a shot at the Big 12 Championship.
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