This Deion Sanders Quote Suddenly Feels Crucial in the Transfer Portal Era

As the sting of Jordan Seaton’s portal exit lingers in Boulder, a resurfaced Deion Sanders promo video sends a clear message to transfers. The Colorado Buffaloes remain a proven path to growth, development, and the NFL.
Oct 11, 2025; Boulder, Colorado, USA; Colorado Buffaloes head coach Deion Sanders before the game against the Iowa State Cyclones at Folsom Field. Mandatory Credit: Ron Chenoy-Imagn Images
Oct 11, 2025; Boulder, Colorado, USA; Colorado Buffaloes head coach Deion Sanders before the game against the Iowa State Cyclones at Folsom Field. Mandatory Credit: Ron Chenoy-Imagn Images | Ron Chenoy-Imagn Images

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For Colorado Buffaloes fans, the timing feels impossible to ignore.

Just days after star left tackle Jordan Seaton entered the transfer portal, a promo video featuring Deion Sanders resurfaced online, one that feels eerily reflective of where Colorado football currently stands.

Nov 1, 2025; Boulder, Colorado, USA; Colorado Buffaloes head coach Deion Sanders before the game against the Arizona Wildcats
Nov 1, 2025; Boulder, Colorado, USA; Colorado Buffaloes head coach Deion Sanders before the game against the Arizona Wildcats at Folsom Field. Mandatory Credit: Ron Chenoy-Imagn Images | Ron Chenoy-Imagn Images

While Seaton’s departure leaves a void on the offensive line, the video serves as a reminder of what the Prime Era in Boulder has actually produced and why Colorado continues to present itself as a top destination rather than a stepping stone.

Coach Prime’s Portal Pitch

Apr 4, 2025; Boulder, CO, USA; Colorado Buffaloes head coach Deion Sanders talks to his son, Colorado Buffaloes quarterback S
Apr 4, 2025; Boulder, CO, USA; Colorado Buffaloes head coach Deion Sanders talks to his son, Colorado Buffaloes quarterback Shedeur Sanders (2), at the University of Colorado NFL Showcase at the CU Indoor Practice Facility. Mandatory Credit: Michael Ciaglo-Imagn Images | Michael Ciaglo-Imagn Images

The video, originally created as a recruiting message, hits differently now. Sanders speaks directly to players navigating uncertainty, noise, and outside perception.

“We are a tremendous navigational system,” Sanders says. “We know how to get there because we’ve been there. Forget the misconceptions. Forget the naysayers. Forget the hate. Forget the stupid speculation. Come see for yourself.”

In a transfer portal landscape where narratives often outpace the facts, Sanders’ message cuts through the chaos and reframes Colorado not as a gamble, but as an environment built to prepare players for life both on and off the field.

It's not a promise of instant wins. It's a pitch rooted in preparation, exposure, and accountability.

Proof on Film Through Prime-Era Voices

Jan 10, 2026; Charlotte, NC, USA; Carolina Panthers quarterback Bryce Young (9) and wide receiver Jimmy Horn Jr. (15) reacts
Jan 10, 2026; Charlotte, NC, USA; Carolina Panthers quarterback Bryce Young (9) and wide receiver Jimmy Horn Jr. (15) reacts in the fourth quarter in an NFC Wild Card Round game at Bank of America Stadium. Mandatory Credit: Bob Donnan-Imagn Images | Bob Donnan-Imagn Images

What elevates the video beyond rhetoric is who appears alongside "Coach Prime."

Former Buffaloes stars Jimmy Horn Jr., LaJohntay Wester, Will Sheppard, Travis Hunter, Shedeur Sanders, Shilo Sanders, Cam’Ron Silmon-Craig, and B.J. Green all appear in the video, players who turned their time in Boulder into real NFL opportunities.

“You’ll leave here as a man,” Horn says in the clip, a sentiment echoed by fellow wideout Sheppard, who added, “Everyone here has NFL experience. If that’s where you’re trying to go, this is the place to be.”

For Colorado fans, those words resonate because they're backed by results. Regardless of last season’s record, the Prime Era has consistently produced professional-ready players, leadership growth, and national visibility that few programs can replicate.

That track record matters, especially to portal prospects weighing short-term comfort against long-term development.

MORE: Jordan Seaton Transfer Portal Could Lead Him To Big-Time Programs

MORE: Why Demetrius Hunter Could Become An Instant Starter For Deion Sanders' Colorado Buffaloes

MORE: Colorado Buffaloes Updated Transfer Portal Rankings

Loss, Opportunity, and the Next Chapter

Sep 27, 2025; Boulder, Colorado, USA; General view of Colorado Buffaloes quarterback Julian Lewis (10) before the game agains
Sep 27, 2025; Boulder, Colorado, USA; General view of Colorado Buffaloes quarterback Julian Lewis (10) before the game against the Brigham Young Cougars at Folsom Field. Mandatory Credit: Ron Chenoy-Imagn Images | Ron Chenoy-Imagn Images

There's no sugarcoating that Seaton’s departure hurts Colorado. Losing a cornerstone offensive lineman and a face of the program stings both schematically and emotionally. But roster construction in modern college football is fluid, and major exits often create new opportunity.

Seaton’s move opens financial flexibility and scholarship space, resources that Colorado can now redirect toward multiple impact additions rather than a single elite piece. In an era defined as much by roster math as recruiting rankings, that flexibility carries real value.

The resurfaced video serves as a reminder that Colorado’s pitch hasn't changed, even as faces do. The Prime Era-led program isn't built around one player. It's built around a philosophy centered on maximizing moments, developing men, and preparing athletes for what comes next.

For those still navigating the portal, Sanders’ message lands clearly. Boulder isn't for everyone. But for the right player, it remains exactly what it claims to be—a proving ground for future NFL talent.


Published
Ben Armendariz
BEN ARMENDARIZ

Ben Armendariz is a reporter for Colorado Buffaloes on SI, part of the Sports Illustrated Network. While earning his bachelor’s degree in Journalism with a minor in Sports Media from the University of Colorado, he contributed to Buffs coverage through CUBuffs.com and Sko Buff Sports. He’s also covered professional combat sports as a contributor for FloCombat. A lifelong sports fan, Ben is now pursuing a master’s degree in Sports Management at Texas A&M University, with plans to build a long-term career in sports media. His passion for storytelling, in-depth analysis, and unique perspectives on sports marketing and sponsorships set his work apart. Outside of reporting and school, he enjoys attending Colorado Avalanche and Denver Nuggets games and running his online vintage retail business.