Wolverine Digest

Blake Corum officially unveils his new NIL company with unique hype video

Jerred Johnson|
Sep 22, 2024; Inglewood, California, USA; Los Angeles Rams running back Blake Corum (22) warms up prior to the game against the San Francisco 49ers at SoFi Stadium. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images
Sep 22, 2024; Inglewood, California, USA; Los Angeles Rams running back Blake Corum (22) warms up prior to the game against the San Francisco 49ers at SoFi Stadium. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images | Jayne Kamin-Oncea-Imagn Images

Blake Corum took to Instagram to unveil the official start of his new Name, Image, and Likeness (NIL) company PeakNIL. Corum is not just a spokesperson he is a cofounder with a financial stake in the company. He is joined in the venture by Brian Siegrist and tech wizard Greg Jackson. Corum had teased the partnership weeks ago while wearing a PeakNIL emblazoned jacket created by his wife Makiah Shipp Corum and her clothing company Sideline Printz.

Corum and his team aim to assist athletes that may not have the huge name and brand recognition needed to gain an audience with brands and companies. They also provide a place for those same brands and companies that are seeking to build marketing partnerships or simply access athletes for appearances at events.

The company has essentially created a one stop shop marketplace for athletes and brands to meet and collaborate. The athlete's list the cost of their services in their PeakNIL bio, to include appearance fees, Instagram posting fees, or photo shoot and print advertising fees. The brands can then go into PeakNIL and build out a marketing plan, knowing the exact cost and availability of the athlete they choose. After the athlete's complete their required service, PeakNIL assists them in securing payment and ensuring the brand meets their financial obligation, for this the brand pays a small fee on top of the agreed amount to the athlete

The best part here is the athlete gets what they ask for, rather than some nightmare scenarios that have come from NIL where the athlete maybe never gets paid, has to pay an exorbitant fee to an agent, or spends more money in court fighting to get paid than what the actual contract was for. PeakNIL is certainly a unique take on the wild world of NIL and its aim, helping athletes that have less spotlight and name recognition, is an admirable business platform.

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Jerred Johnson
JERRED JOHNSON

Jerred Johnson has served in the United States military for over 23 years. He has a Bachelors in Marketing, a Masters in Management and is in the final phases of completing his Doctorate in Business Administration.

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