Gamecock Digest

South Carolina Athletics Department Reveals New Nike Jerseys

Alex Joyce|
Nov 23, 2024; Columbia, South Carolina, USA; South Carolina Gamecocks head coach Shane Beamer directs his team against the Wofford Terriers in the second half at Williams-Brice Stadium. Mandatory Credit: Jeff Blake-Imagn Images
Nov 23, 2024; Columbia, South Carolina, USA; South Carolina Gamecocks head coach Shane Beamer directs his team against the Wofford Terriers in the second half at Williams-Brice Stadium. Mandatory Credit: Jeff Blake-Imagn Images | Jeff Blake-Imagn Images

Beginning in 2026, the South Carolina Gamecocks will not don the Under Armour logo and will instead replace it with Nike. The Athletics Department officially kicked off the Nike era by showing off their new threads on Friday morning.

The deal ends a ten-year long deal with Under Armour. Nike, known by their iconic swoosh, will now appear across Gamecocks' athletics beginning in 2026-2027. South Carolina has been with Under Armour since 2007. The first deal was a six-year agreement worth $10.8 million. In 2010, the deal was changed to a new six-yeal deal worth $19 million.

As you can see in the photo below, there isn't a major change thus far in the overall look of the jerseys, but that doesn't completely rule out the idea. Nike, with the Gamecocks approval, may want to put their own flair on the jerseys in the future. But for now, the classic threads remain just with the iconic swoosh.

South Carolina is set to receive $500 thousand in cash over the next ten years of the deal. As mentioned above, the Gamecocks will be getting new alternate jerseys as well.

The Board of Trustees met at 9:00 am on Friday to make the move official. The move is a ten-year deal with Nike worth $70 million in product and $5 million in cash. The deal runs through 2036.

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Alex Joyce
ALEX JOYCE

Alex Joyce is a graduate from the University of Georgia with a degree in Journalism. Alex began his career in television as a news and sports reporter. During his career, Alex has been able to cover everything from breaking news to the game’s brightest moments. His passion for journalism drives him to deliver compelling stories and to connect with his audiences.

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