REPORT: Texas Tech's 2025 roster will cost north of $28 million
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Texas Tech is making national headlines for its aggressive approach to building a championship-caliber football team, largely through the strategic use of NIL deals. According to a recent report from On3, the Red Raiders' 2025 roster could cost over $28 million, making them the second-biggest NIL spender in college football.
NEW: Texas Tech's roster is set to cost north of $28M this season, sources tell @PeteNakos_📈
— On3 (@On3sports) July 15, 2025
“They have to pay 30% more to get the guys because of location.”https://t.co/KSq2X86iuM https://t.co/sFvDKBuEtk pic.twitter.com/j0oaO8nYsG
This offseason, Texas Tech has demonstrated a clear commitment to winning. The program made waves by landing five-star offensive tackle Felix Ojo, who chose the Red Raiders over elite programs like Texas, Ohio State, and Michigan. Ojo reportedly signed a three-year NIL deal worth nearly $5 million, although other reports suggest the deal is closer to $2.5M.
Much of this financial backing comes from The Matador Club, founded by Texas Tech alum and billionaire Cody Campbell, who is determined to elevate his alma mater to national prominence.
Under head coach Joey McGuire, the program has also brought in 21 new players through the transfer portal, including 13 blue-chip recruits. With such a significant influx of talent, the expectations in Lubbock are sky-high.
The Red Raiders now have the resources, the roster, and the backing to legitimately contend for a Big 12 championship and spot in the College Football Playoff this year. Anything less will likely be seen as a disappointment. As the pressure mounts, Texas Tech is betting big that its NIL investments will finally bring a championship back to Lubbock.
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Christopher Breiler launched Winged Helmet Media and began covering the Michigan Football program in an unofficial capacity in 2017. He then joined Wolverine Digest as part of the FanNation network in 2021 as a contributing writer, where he served as both a writer and a photographer on game days. In 2024, he took over as the Managing Editor for Michigan Wolverines On SI. In January of 2025, he took over as Publisher for Maryland On SI. His love for Michigan Football brought him into the industry, and his passion for being a content creator has led to some amazing experiences along the way.
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