Wisconsin Badgers fans push back against Barry Alvarez calling them 'spoiled' for booing Luke Fickell

Former Wisconsin Badgers athletic director Barry Alvarez hasn't been afraid to speak his mind this season on his weekly radio show.

All of a sudden, the beloved former coach is becoming a more controversial figure for fans of the football program.

He got a lot of attention this week for calling Badgers fans "spoiled rotten" for booing and chanting that Luke Fickell should be fired.

His message was heard loud and clear, and Wisconsin fans strongly pushed back against him on social media.

I disagree with this take. These coaches are getting paid millions of dollars and the players are getting full scholarships to play a game. They deserve some accountability. And how can you say that badger fans are spoiled when they haven’t done anything in the last several…
— Dr. Ben Mueller (@DrMuellersVoice) September 23, 2025

What Barry is too arrogant to understand when he calls them spoiled rotten is that a Senior student at Wisconsin has seen:

•Wisconsin go 6-6, 6-6, 5-7, and now 2-2

•Wisconsin fire 2 HCs (Chryst and Leonhard)

•Score a combined 17 first half points at home in 3 games this…
— Jim in MN (@HuskersMN) September 23, 2025

Is this the hill Barry wants to ruin his rep on? Sounds more like a guy who knows his legacy is tied to McIntosh and by extension Fickell and is hoping like hell things work out
— noisy70 (@wiscofan5) September 23, 2025

“They’re spoiled rotten.” - Barry Alvarez pic.twitter.com/mZl1qzWwnw
— ebo (@ebosays) September 23, 2025

Barry Alvarez thinks you are spoiled if you don’t appreciate going to the Cheez-It Bowl.
— Wisconsin Family (@Wisconsin_fam) September 23, 2025

How is Barry Alvarez, the coach who took the Badgers from the dumpster to Rose Bowl winner, telling fans they are spoiled? He literally raised the bar and expectations at Wisco. He created this. Fickell has been given time and nothing to show for it.

Such a stupid take by him.
— MadtownMaverick (@MadtownMaverick) September 23, 2025

He (Alvarez) was great for Wisconsin for a long time but he couldn’t be more wrong here! This team has been horrible since Fickell got here and there is no indication that wins are on the horizon. Fire him and move on! https://t.co/Zbqc7FjgWd
— John LaMac MAGA🇺🇸 🇮🇹 (@JohnLaMacc) September 23, 2025

Some fans were quick to point out previous comments from Alvarez where he expressed his displeasure with the state of the program and desire to see things improve quickly under Fickell.

This you, my guy? That switch up to blame the fans was diabolical! 😂 #Badgers https://t.co/tWYKHv2zzR pic.twitter.com/K6MUeusEmw
— Ryan Eilers (@ryanbeilers) September 23, 2025

Barry Alvarez slammed “spoiled rotten” Wisconsin fans after the “Fire Fickell” chants and boos during Saturday’s loss to Maryland.

Interestingly, he voiced frustration with the program himself just months ago.

(via @ESPNMadison) pic.twitter.com/HXeOvKfdr1
— Cody Nagel (@CodyNagel247) September 23, 2025

HIs past comments never rose to the level of calling for a coaching change, and he even endorsed Fickell himself in the lead up to the season.

Now, he's getting the full media circus experience that comes with hosting a weekly radio show and giving strong opinions that not everyone is going to like.

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