Wisconsin Badgers new throwback uniforms earn mostly positive social media reactions

The Wisconsin Badgers unveiled new throwback jerseys and helmets for the upcoming season, and the overall reaction from the fanbase was more positive than negative.

Oct 12, 2024; Piscataway, New Jersey, USA; Wisconsin Badgers mascot, Bucky Badger, wears a chess head hat during the second half against the Rutgers Scarlet Knights at SHI Stadium. | Vincent Carchietta-Imagn Images

The Wisconsin Badgers unveiled new throwback jerseys and helmets for the upcoming season, and the overall reaction from the fanbase was more positive than negative.

The throwback helmet features a different block W that dates back to the 1980s, still with two red stripes down the middle.

The jerseys are still the traditional Cardinal Red, but the white jersey numbers have an additional red and white border around them.

a closer look at our retro threads 🔍 pic.twitter.com/V6rzn4Ebck

— Wisconsin Football (@BadgerFootball) August 21, 2025

The most notable difference is on the sleeve, where a throwback Bucky Badgers logo sits atop the 80s block W and two white stripes.

Wisconsin will wear them for the homecoming game against Iowa on October 11.

Wisconsin fans got their first look at the jerseys Thursday morning, and while they had some detractors, the majority opinion on social media was positive.

I dig them. Will definitely look sharp https://t.co/bMEunLkq4m

— Trace Browning (@tracebrowning) August 21, 2025

These go so hard!!!

Can’t wait for the Iowa game! https://t.co/OA9i3g6jzE

— Scoobie227 (@Scoobie_227) August 21, 2025

The W on the shoulder needs to be permanent.

— BH. (@BigHornnn) August 21, 2025

I like the fit. Now let’s hope we don’t play like we did in the 80s.

— WiscoSportsFan (@SportsFr3ak1980) August 21, 2025

Them jawns clean af

— Kris💯 (@KrisCornette) August 21, 2025

I like them, I was REALLY hoping we got some blackout unis, but this is good!

— Ryan Aschaker (@asch41) August 21, 2025

Other Badgers fans had some critiques for what they would have done differently.

Jerseys 👍🏻
Helmets 👎🏻 https://t.co/lxmoP0gvmg

— Luciano Pavathotti (@TaylorNotSoGang) August 21, 2025

Ya know....Under Armour still sucks.... but I dont hate these. Personally I would've liked to see "Wisconsin" or "Badgers" across the chest. But not too shabby https://t.co/0aPWeCrFZK

— Lane Henkins (@LHenkins4) August 21, 2025

They look the same as our normal ones 😂😂

Big missed opportunity not having the same logo on the sleeves as the helmet. The on the sleeves is the best. Could’ve done better https://t.co/G2I6jfkQwa

— Danny Lemanske (@DannyGolfBucky4) August 21, 2025

Put Bucky Badger on the helmet you cowards!

— Charles (@Boe_Jurrow) August 21, 2025

Iowa fans jumped in the Badgers replies to troll too, but actual Wisconsin fans seemed happy to have a fun alternative for the season from a program that doesn't go outside of the box too often when it comes to uniforms.

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