College Football NIL Player Rankings for 2024

The latest rankings for what college football players are dominating the NIL market in 2024

For the first time in college football history, amateur players are able to legally put money in their pockets thanks to the innovative NIL rules introduced to the game in recent years. And while most players are able to get something out of it, as expected, there are a lucky few who have parlayed their names into bigger bucks than most.

Players at the most important positions and playing for some of the biggest-name programs in the country are predictably dominating the rankings as we move into the 2024 season. Who are the 10 most valuable players in the NIL market right now?

Rankings courtesy On3 Sports

10. Brady Cook

Missouri quarterback

NIL value: $1.1 million

Cook busted out in his second season as the Tigers' starting quarterback, throwing for a personal-best 3,317 yards, and leading Mizzou to a Cotton Bowl victory over Ohio State. Set to come back in 2024 with wideouts Luther Burden and Theo Wease on the field, Cook is set to repeat that success again this fall.

9. Nico Iamaleava

Tennessee quarterback

NIL value: $1.2 million

A highly-promising former five-star quarterback prospect who signed with Tennessee, the California native got his first start in the bowl game, a victory over Iowa in which he had 3 touchdown carries and another TD pass. 

8. Dillon Gabriel

Oregon quarterback

NIL value: $1.3 million

The veteran signal caller has 125 career passing touchdowns over the last five seasons with UCF and Oklahoma, and his transfer to Oregon will help push the Ducks' offense to a new level in the Big Ten.

T-7. Jaxson Dart

Ole Miss quarterback

NIL value: $1.4 million

Dart has 52 career touchdown passes, 43 of which have come as the Rebels' starting quarterback, and he's set to return in 2024 looking to make an impact in the NFL Draft rankings with another successful season.

T-7. Evan Stewart

Oregon wide receiver

NIL value: $1.4 million

The former five-star wideout transferred away from Texas A&M to the Ducks ahead of this season and is set to be a key component of one of college football's best passing offenses. Stewart has over 2 million followers on TikTok, a huge store of value for the athlete going forward.

6. Carson Beck

Georgia quarterback

NIL value: $1.5 million

Beck capitalized on his first season as the Bulldogs' starter under center, throwing 24 touchdowns against only 6 interceptions and hit over 72 percent of his pass attempts, culminating in a 60-point win over Florida State in the Orange Bowl. His return in 2024 helps keep Georgia the favorite to win the title again.

5. Jalen Milroe

Alabama quarterback

NIL value: $1.6 million

Milroe fought for, and won, the starting quarterback job for the Crimson Tide last season, passing for 23 touchdowns and running for 12 more while stacking up over 3,300 total yards of offense. His slated return in 2024 is crucial for new coach Kalen DeBoer to build his offense around.

4. Quinn Ewers

Texas quarterback

NIL value: $1.9 million

Ewers was good for almost 70 percent of his passes and scored 27 total times passing and rushing while leading Texas to its first College Football Playoff appearance. Now he takes the Longhorns into the SEC armed with one of the more promising offenses in the country.

3. Travis Hunter

Colorado cornerback/receiver

NIL value: $2.3 million

Not only is Hunter one of college football's most valuable NIL figures, he's also ranked as the No. 5 overall most valuable college athlete, helping turn Deion Sanders' program into an NIL powerhouse, with a reported 17 deals already in place.

2. Arch Manning

Texas quarterback

NIL value: $2.8 million

With a name like Manning, you're bound to get a lot of attention, and the Longhorns quarterback announced a deal with Panini America, which deals in sports collectibles like trading cards. Likely the backup again in 2024 behind Ewers, Manning could start in the 2025 season.

1. Shedeur Sanders

Colorado quarterback

NIL value: $4.7 million

The top-ranked college football player is also the No. 2 overall athlete in this NIL valuation rankings, behind just USC basketball star Bronny James. The son of CU coach Deion Sanders, the quarterback had a promising Power Five debut for the Buffaloes last season, totaling 3,230 yards with 27 touchdowns, and rushing for four more, in 11 starts.

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