UFC CEO Dana White Non-Committal On Retirement: "I'll Die Working"

Don't expect to see the UFC's head honcho walk away from MMA anytime soon.
UFC CEO Dana White Non-Committal On Retirement: "I'll Die Working"
UFC CEO Dana White Non-Committal On Retirement: "I'll Die Working" /

UFC CEO Dana White is a maverick of the MMA business.

Having been in place as the frontman to lead the UFC's business since 2001, which saw White turn a once laughable $2 million investment into $4.025 billion, the money, fame, and fortune came to the 54-year-old faster than he could have imagined.

Nonetheless, White, who signed a seven-year contract extension in 2019 to stay on with Endeavor and run the UFC, has no plans of hanging up the proverbial gloves anytime soon.

In a podcast interview with Vivek Ramaswamy released Monday, White said his continued passion for the sport drives him to wake up every morning and grind.

Dana White Appears to Leak UFC 300 Bout Order, Main Event Reveal Imminent

"Yeah, yeah, I'll never retire," White said. "I'll die working."

White says the promotion could not be in a better place than it is today, all thanks to his team behind the scenes making every event, Fight Night or pay-per-view, possible.

"No one guy does anything by himself, right?" White said. "You have somebody who is the vision, and gets everything set up, but you need a team to really accomplish the things I want to accomplish. And over the last 23 years, I built the biggest, baddest team in all of sports. I'll put my team against any other team in any other sport anywhere."

The UFC took a rare week-long break before it returns Saturday night with UFC Vegas 85 at the UFC APEX. It culminates in its 11th week when the promotion puts on UFC 300 on April 13 in Las Vegas, Nev.

At press time, a main event has not been finalized.

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Zain Bando
ZAIN BANDO

Zain Bando is a writer for MMA Knockout, part of the Sports Illustrated/Minute Media umbrella. He has covered combat sports since 2019 for notable outlets BJPenn.com and FanSided MMA. He also co-hosts a podcast called "The MMA Outsiders," part of the Empty The Bench Podcast Network, which airs Tuesday nights at 7:00 p.m. ET/4:00 p.m. PT. A Chicago suburban native, Bando has been enthralled with MMA since 2006 and has been fortunate to attend some of the most high-profile events in the sport's history, both as a fan and media member, including UFC 264, Bellator 297 and Kayla Harrison's PFL MMA debut. He is excited to take the next step in his combat sports writing journey and looks forward to continuing his following of the fight game for years to come. Bando can be reached via email at zainbando99@gmail.com or by social media @zainbando99