JBL Launches NIL Roster Including Basketball Stars Johnson of LSU, Dickinson of Kansas
Audio brand JBL is expanding their NIL roster in a big way. The speaker and headphone company announced the launch of JBL Campus, partnering with 25 student-athletes and 55 lifestyle influencers across 45 college campuses.
Headlined by defending National Champion and hip-hop artist Flau’jae Johnson of LSU women’s basketball star, Kansas men’s basketball duo Hunter Dickinson and Kevin McCullar Jr., Ohio State quarterback Devin Brown and Georgia defensive lineman Nazir Stackhouse, JBL Campus includes what the brand calls “eardividuals,” students that go beyond the ordinary, embodying a lifestyle that champions their most unique self.
“I’m excited to continue growing my partnership with JBL through a program that embodies the spirit of self-discovery and amplifies authentic voices,” Johnson said in a statement. “It's not just about sound, it’s about celebrating the individuality that makes each of us different and unique throughout campus.”
Johnson signed a NIL deal with JBL in 2023, joining the likes of Doja Cat and Giannis Antetokounmpo, among other ambassadors.
The full JBL Campus student-athlete roster includes:
- Hunter Dickinson, Kevin McCullar Jr. - Kansas Men’s Basketball
- Emma Carpenter - Minnesota Women’s Golf
- Mara Braun - Minnesota Women’s Basketball
- Devin Brown, Ohio State Football
- Celeste Taylor, Ohio State Women’s Basketball
- Kameron Nelson, Ohio State Men’s Gymnastics
- Aliyah Matharu, Florida Women’s Basketball
- Elli McKissock, Florida Women’s Volleyball
- Shay Holle, Texas Women’s Basketball
- Alyssa Washington, Texas Women’s Softball
- Zion Tupuola Fetui, Washington Football
- Jayda Noble, Washington Women’s Basketball
- Wesley Yates III, Washington Men’s Basketball
- Jace Howard, Michigan Men’s Basketball
- Whitney Sollum, Michigan Women’s Basketball
- Laila Phelia, Michigan Women’s Basketball
- Jaiden Fields, Georgia Women’s Softball
- Nazir Stackhouse, Georgia Football
- Alyssa Conyers, UCLA Track & Field
- Lexy Denaburg, UCLA Women’s Volleyball
- Camila Ordonez, St. Johns Women’s Tennis
- Brady Dunlap, St. Johns Men’s Basketball
- Taylor Landfair, Nebraska Women’s Volleyball
“By partnering with these vibrant individuals, JBL extends far beyond broadening its reach by cultivating a dynamic array of diverse narratives, forging voices that authentically embody the true essence of JBL," said Chris Epple, Vice President of Marketing at HARMAN, JBL's parent company.
As March Madness is a few weeks away, expect JBL content from tournament hopefuls Johnson, Dickinson, Sollum, Phelia and Taylor,
"We really enjoyed working with the JBL team on this," Dickinson's agent Daniel Hennes of Engage shared with Sports Illustrated. "Hunter has been a long-time fan of the product, and the fact that they had the Kansas marks made it even more of an authentic fit. They have been incredible partners thus far and it's always great when a brand lets the talent they partner with offer their input and ideas on the creative and deliverables. Excited for more great content to come."
