Azzi Fudd on Sneakers, March Madness, and Marriott Bonvoy

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UConn Huskies guard Azzi Fudd's legendary college basketball career is quickly winding down. But before Fudd enters the WNBA Draft this spring as a Jordan Brand athlete, she is soaking up every last second of her college experience.
From pep talks in hotel hallways to late‑night celebrations, these experiences define the story of sports travel. To honor the moments that define the journey, Marriott Bonvoy is launching its new "Where Gameday Checks In" campaign, celebrating the lasting impact of sports travel and memories made along the way.
Fudd stars in the brand's new campaign, including an ad alongside Coach Geno Auriemma as the Huskies for a pre‑game pep talk over breakfast at Fairfield by Marriott Inn & Suites South Kingstown Newport Area.

Marriott Bonvoy is tipping off March Madness at the JW Marriott Indianapolis' signature bracket installation as teams are ceremonially advanced in real time before returning to the bracket to close out the series during the Men's Final Four.
Even better, Marriott Bonvoy is giving fans a chance to win tickets, hotel stays, and VIP experiences. Fans can learn more at moments.marriottbonvoy.com. Leading up to the festivities, Kicks On SI spoke with Fudd about her favorite sneakers, March Madness moments, and Marriott Bonvoy hotel experience.
What was it like to film the ad with Coach Auriemma?
It was a lot of fun. I honestly am not gonna lie. I was a little nervous when I first found out that I was gonna be doing this with him and a couple of other teammates, but I thought that it was actually a lot of fun.
The Marriott Bonvoy team really did a great job of capturing those moments that really happened around game day, and it was natural, it was fun. It was light, and I can't wait to see how it turns out because I also thought it was funny. Like, we just had a ton of fun. We were laughing and had fun the whole time.

How would you grade your acting skills?
I was a little nervous, but I would give it... I don't want to give it an A, but I'm gonna say B+. There's always room for improvement.
What do you look for in a good hotel room?
To me, it's the bed, obviously. You have to get your good pre-game sleep. My favorite part about Marriott Bonvoy hotels, specifically, is that they understand that the moments around game day matter just as much as what happens on the court.
So, your entire team is cuddled up in bed watching a movie the night before a game. My teammates mean everything to me, so that's what I'm gonna remember from college: those trips and those moments in the hotel rooms and just hanging out and having fun.

Do you fill out brackets for March Madness tournaments (as a player)?
I actually don't fill out a bracket anymore. I used to do a whole family thing growing up, but I definitely will be tuned in to the JW Marriott in Indianapolis. That's always fun to watch, but I do miss making those brackets. I will admit.

Switching gears to footwear, what shoes do you plan to wear in the Big Dance?
I plan on wearing Sabrina's. Probably the second one, maybe the first one, if I can squeeze a little more life out of them.
What shoes are you wearing off the court this spring?
Off the court this spring. I'm definitely wearing some Jordans, probably some Jordan 4s.

Last question: If you were in a Space Jam game defending Earth, what shoes would you wear?
Oh, this is a good question. I think I'm gonna go with the new Jordan Women's Heir shoes. Because there's pink in them. I love the pink. You have little hair ties in the back, so when I'm crossing up these aliens, I could also just pull the hair tie off and fix my hair, and then get back to business.

Pat Benson covers the sneaker industry for Kicks On Sports Illustrated. As a leading voice in footwear journalism, he breaks news, spotlights important stories, and interviews the biggest names in sports. Previously, Pat has reported on the NBA and authored "Kobe Bryant's Sneaker History (1996-2020)." You can email him at 1989patbenson@gmail.com.
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