Jordan Brand Fires Shots at Anthony Edwards & Adidas in New Ad

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The Boston Celtics won the NBA Championship, which was the exclamation point a career year for Jayson Tatum. Not only did he lead the proud franchise back to the promised land, but he also made a huge mark on the sneaker industry.

Earlier this spring, Tatum debuted his second signature sneaker with Jordan Brand. The Jordan Tatum 2 was a smash hit. In fact, Sports Illustrated named it the second-best new basketball shoe of the 2023-24 NBA season.

However, the top spot went to Minnesota Timberwolves guard Anthony Edwards' debut hoop shoe with adidas. Edwards and adidas sparked a sneaker war earlier this year with an aggressive marketing campaign.

Jordan Brand’s new Jayson Tatum ad appears to be taking a shot at Anthony Edwards 👀

The ad covers up an orange billboard that seems to resemble the billboard that celebrated the debut of the adidas AE 1 🧐 https://t.co/1Gdk0cDR9c pic.twitter.com/QRs1Y2fncY
— Nice Kicks (@nicekicks) June 18, 2024

After the NBA Finals, Jordan Brand wasted no time taking shots at Edwards and adidas. In a brief social media video, Jordan Brand laments the trash-talking and covers up a peach-colored billboard that was seen throughout most of Edwards' adidas ads.

It would seem that Tautm and Jordan Brand got the last laugh. Except that sneaker season never stops. Adidas and Edwards have proven to be a formidable team, and they will surely be back with more smoke soon.

In the meantime, online shoppers can purchase Tatum's signature sneakers on the Nike website. Conversely, Edwards' signature sneakers have been sold out for some time on the adidas website. Fans must resort to sneaker resale websites if they want the adidas AE 1.

they won the finals and then made their whole celebration about us...... if that don't tell you who's really winning, then i don't know what to tell you lol
— miles (@_M5JC) June 19, 2024

Edwards unveiled the adidas AE 1 Low during the NBA Playoffs, and the low-cut model is expected to hit shelves in August.

Even better, there are many more colorways of the original adidas AE 1 on the way. That includes one that has drawn comparisons to one of Michael Jordan's most famous sneakers.

Nothing is static in the NBA or the sneaker industry, but it appears there could be a real rivalry brewing between Tatum and adidas (as well as their respective sneaker sponsors). Fans can count on Sports Illustrated for all their footwear news from the NBA and beyond.

News: Jayson Tatum debuted the Jordan Tatum 2 "Red Cement" in Game 4 of the NBA Finals.