Nike Makes Fun of Patrick Mahomes in Post-Super Bowl Ad

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The day after the Super Bowl is tough for most Americans. However, it is especially challenging for Kansas City Chiefs quarterback Patrick Mahomes. Not only did the Chiefs fall short of a three-peat in a blowout loss, but Mahomes' competitors are taking veiled shots at him.
Shortly after the conclusion of Super Bowl LIX, Nike aired a new commercial celebrating Philadelphia Eagles running back Saquon Barkley. The theme of the ad was revolving around Barkley's rocky road to a Super Bowl.
The ad featured the song "Bein' Green" (also known as "It's Not Easy Bein' Green"), performed by Jim Henson as Kermit the Frog on both Sesame Street and The Muppet Show.
The video was shared on Nike's official social media channels with the caption, "It's Good to be Green." Most people assumed it was a reference to the Eagles' uniform colors (Barkley did switch teams last off-season).
However, astute fans quickly realized Nike was poking fun at Mahomes. The Chiefs quarterback has been the butt of many jokes about his raspy voice and regularly compared to Kermit the Frog.
Nike's social media post lit up with fans howling about the savage takedown of the all-time great quarterback. Comments asking how Nike got Mahomes to narrate the ad and calling the move "diabolical" popped up many times in the replies.
Over the past few years, sneaker brands' social media teams have gotten increasingly aggressive with competing companies and their signature athletes. Mahomes is a signature adidas athlete and the face of its football division.
Since Nike is at the top of the sneaker food chain, it is often the brand on the receiving end of jokes from adidas and Under Armour. Still, it is shocking to see a company like Nike take shots at a player of Mahomes' status.
Sports fans and sneakerheads have officially entered a new era on social media where companies are more irreverent than ever. Football fans can follow Sports Illustrated's Kicks On SI for all their footwear news from the NFL and beyond.
More NFL Sneakers News
Nick Sirianni switched Air Jordan sneakers just before Super Bowl LIX kicked off.
Jordan Brand designed player-exclusive cleats for Jalen Hurts to wear in Super Bowl LIX.
Lionel Messi rallied adidas athletes to support Patrick Mahomes at Super Bowl LIX.
Travis Kelce rocks player-exclusive Air Jordan 11 cleats in Super Bowl LIX.

Pat Benson covers the sneaker industry for Kicks On Sports Illustrated. As a leading voice in footwear journalism, he breaks news, spotlights important stories, and interviews the biggest names in sports. Previously, Pat has reported on the NBA and authored "Kobe Bryant's Sneaker History (1996-2020)." You can email him at 1989patbenson@gmail.com.
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