Stephen Curry & Under Armour Troll Jaylen Brown
Sneaker companies are getting more aggressive with their marketing tactics. Combine that with the never-ending drama and pettiness of the NBA, and the conditions are ripe for viral marketing campaigns.
On Tuesday night, the Golden State Warriors defeated the Boston Celtics 132-126 in overtime. Celtics guard Jaylen Brown made the mistake of calling Warriors guard Stephen Curry "Too little."
Curry returned the favor by hitting a game-winner and hitting Brown with his signature "Night Night" celebration. To add insult to injury, Curry Brand and Under Armour capitalized on the moment with a pointed social media post. Check out the Instagram post below.
The video shows Curry blowing bubbles and stepping on bubble wrap packaging in his signature Curry 11 basketball shoes. The video concludes with the message, "When you do your thing, you can do anything."
Meanwhile, the caption read, "Too small? Sorry to burst your bubble, Night Night. Do your thing in the Curry 11 ‘Dub Nation’ available now." You do not have to be an industry expert to realize that is top-notch marketing and social media trolling.
Fans can shop for Curry's new and retro sneakers on the Curry Brand website. The NBA season is not even halfway over, and sneaker companies are in playoff mode. Stay locked into FanNationKicks.com for all your sneaker news from the world of sports.
