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New WWE Partnership Will Use Shared Reality To Put Fans Ringside For Royal Rumble

Fans won't have to be in Indianapolis next month to sit front row and watch CM Punk and John Cena compete in the Royal Rumble.
Rick Ucchino|
Jan 27, 2024; St. Petersburg, FL, USA; CM Punk reacts during the Men s Royal Rumble match at Tropicana Field. Mandatory Credit: Joe Camporeale-Imagn Images
Jan 27, 2024; St. Petersburg, FL, USA; CM Punk reacts during the Men s Royal Rumble match at Tropicana Field. Mandatory Credit: Joe Camporeale-Imagn Images | Joe Camporeale-Imagn Images

WWE and Cosm, a leading immersive technology, media and entertainment company, announced a multi-year partnership Thursday that will see WWE Premium Live Events delivered to fans via Shared Reality.

Fans attending WWE events at Cosm’s experiential venues in Dallas and Los Angeles will be transported ringside to arenas and stadiums around the world.

According to a press release from both companies, Cosm’s two facilities feature large-scale 87-foot-diameter 12K+ LED domes. Each with the capability to bridge virtual and physical worlds by merging state-of-the-art visuals with the energy and atmosphere of the live crowd. 

Cosm Experience
Cosm Experience | Kiyoshi Mio-Imagn Images

“At Cosm, we bring fans together to experience the biggest and best events in the world, wherever those events may be taking place,” said Peter Murphy, Senior Vice President of Media and Content, Cosm. “Now, we get to showcase the WWE in Shared Reality, delivering another incredible way for fans to experience their shared passion.”

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This new joint venture between WWE and Cosm will start with next month's Royal Rumble in Indianapolis as fans at Cosm Dallas will have the opportunity to sit in the front row down on the field at Lucas Oil Stadium and watch CM Punk and John Cena compete in the annual men's over the top rope challenge.

“Cosm is redefining the future of fan experience,” said Alex Varga, Co-Head of Revenue, WWE. “WWE Premium Live Events are larger than life, and with such an innovative partner in Cosm, we will collectively bring the energy of our biggest moments to an expanded WWE universe.” 

Tickets for Royal Rumble and Elimination Chamber can be purchased immediately at Cosm.com. Ticketing information for WrestleMania 41 will be announced at a later date. 

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Rick Ucchino
RICK UCCHINO

Rick Ucchino is the Assistant Editor & Content Coordinator for The Takedown on SI. He also works full-time for 700WLW Radio in Cincinnati, Ohio as a local news and sports anchor, in addition to his time covering the Cincinnati Bengals for Sirius XM. Rick has been on the professional wrestling beat since 2019, having provided coverage for a number of outlets, including Fightful, SB Nation’s Cageside Seats and the Bleav Podcast Network. With an educational background in theater, creative writing and journalism, Rick focuses primarily on the storytelling aspect of pro wrestling, but he’s no stranger to the squared circle himself. He had the privilege of training with former WWE & WCW cruiserweight Jimmy Wang Yang for nearly two years and retired early due to back issues with a perfect 1-0 record in singles competition. Rick is a married father of two incredibly adorable children, who are budding pro wrestling fans themselves. Much to the chagrin of their mother. You can reach Rick at rwucchino@gmail.com

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