Billionaire Michael Jordan is risking NBA GOAT legacy joining NBC's coverage

The greatest NBA player of all time is taking a massive risk becoming a special contributor for NBC, not to mention threatening his Nike Jordan brand empire.
Michael Jordan and Charles Barkley during the 1993 NBA Finals in Chicago.
Michael Jordan and Charles Barkley during the 1993 NBA Finals in Chicago. | Rob Schumacher/The Republic / USA TODAY NETWORK

In this story:


Michael Jordan has won at life, and it's not even close.

Not only is the NBA GOAT (sorry LeBron) and Chicago Bulls living legend still a household name thanks to his wildly success Jordan brand for Nike, which made the company $7 billion in revenue in 2024, and has made His Airness worth over $3 billion ($4.15 billion ), good for No. 1 amongst all living athletes, but MJ literally has the most baller lifestyle of all time to match.

RELATED: Jordan, Kobe greater than LeBron, Steph for one painfully glaring reason

Michael Jordan
Statue of Michael Jordan outside the United Center | Dennis Wierzbicki-Imagn Images

And it's not even close.

No. 2 on that list is Tiger Woods, who is more than $1 billion behind Jordan.

So then why would the multi-billionaire, who has been living the jet-setting lifestyle ever since winning six NBA titles with ridiculous superyachts, private planes, and his own private country club, decide to return to the very public spotlight and become a special contributor for NBC Sports in the network's triumphant return to covering the NBA.

RELATED: Jordan’s crazy $115 million superyacht has insane features with perfect name

Michael Jordan
Robert Hanashiro-USA TODAY via Imagn Content Services, LLC

No offense to His Airness, but generally anytime he talks publicly, the 62 year old tends to sound bitter and old-man-yelling-at-the-clouds like. Remember his Hall of Fame speech? Awkward. Remember "The Last Dance"? Resentful.

Jordan still owns a NASCAR team and is always lurking around the limelight, but this is an entirely new level of scrutiny.

Maybe the GOAT is envious of Charles Barkley, his buddy that he notably dominated during their playing careers (that still gets ridiculed for having no rings by his peers like Shaq), who has become a broadcasting and pop culture icon thanks to his work covering the NBA on TNT, which will now move over to ESPN.

Barkley is estimated to be worth $90 million. Jordan is worth $3 billion.

Michael Jordan
Robert Hanashiro-USA TODAY via Imagn Content Services, LLC

The Chicago sports god should look towards another sport, where Tom Brady went from being universally admired as the the NFL QB GOAT, winning seven Super Bowls, to becoming a polarizing figure as the No. 1 NFL analyst for FOX Sports on a 10-year, $375 million contract.

Brady is estimated to be worth $300 million. Jordan is worth $3 billion.

Maybe the GOAT just wants to be in the spotlight again, since there is no amount of money NBC could pay him that would change his billionaire lifestyle. But again, the glare will be immense.

No amount of money will protect His Airness from criticism. And when it comes to sports and on-air personalities, every performance is dissected and scrutinized on social media platforms relentlessly. To say the least, NBA Twitter is not known to be kind.

So then with so much at stake, The Athlete Lifestyle On SI welcomes MJ to the arena. We just ask, why take that risk?

Tiger Woods, Michael Jordan
October 6, 2009: Tiger Woods and Michael Jordan watch on the 11th tee during the practice round of the President's Cup. | Kyle Terada-Imagn Images

Enjoy free dish of rich and fabulous players with The Athlete Lifestyle on SI

Giddy up!: Vanessa Bryant rocks next-level cowgirl fit for Beyoncé concert with girls

MLB first family: Ohtani posts most adorable photo with new baby, wife Mamiko

Back off: Anthony Edwards’ gf Shannon flexes custom Timberwolves fit in IG return

Truth revealed: Steph Curry’s sister sets record straight on ex-Warriors husband rumors

WT-LOL: Giants No. 3 pick Abdul Carter makes 5-foot-11 Cam Skattebo look ‘4 feet tall’


Published
Matthew Graham
MATTHEW GRAHAM

Matthew Graham has over 20 years of media experience and oversees The Athlete Lifestyle On SI. He has had previous leadership roles at NBC Sports, Yahoo, and USA TODAY, where he co-founded For The Win (named Best Mobile Site by Digiday). He has also written for ESPN, Cosmopolitan, US Weekly, People, E! Online, and FHM, covering major sports and entertainment events like the Oscars, the Golden Globes, NBA Finals, Super Bowl, and winning the Yahoo Superstar Award for coverage of the Olympics.