Business

Feb 16, 2024; Indianapolis, IN, USA; CJ Stroud (7) of Team Stephen A on the red carpet before the All Star Celebrity Game at Lucas Oil Stadium.

C.J. Stroud's new Godfidant clothing line could help fund the growing community work being done through the Texans quarterback's foundation.

Business

Damar Hamlin is joining Under Armour's "Protect This Mind" initiative, giving him a bigger platform to support young athletes and mental wellness.

Sep 29, 2026; Indianapolis, Indiana, USA; Indiana Fever guard Caitlin Clark (22) celebrates a made shot during game two of the first round against the Las Vegas Aces for the 2026 WNBA Playoffs at Gainbridge Fieldhouse. Mandatory Credit: Trevor Ruszkowski-Imagn Images

Indiana Fever star Caitlin Clark shares the special Christmas tradition from her childhood she's carrying on after releasing her first children's book.

Tiger Woods of Jupiter Links GC tees off during match against Los Angeles Golf Club during the TGL finals at SoFi Center on March 24, 2026,.

Tiger Woods has announced an ambitious new golf project on Long Island, where his TGR Design firm will transform a former private club into an 18-hole destination. Here's what the 15-time major champion has planned for 2027.

Oct 31, 2026; Chapel Hill, North Carolina, USA; Miami (FL) Hurricanes wide receiver Malachi Toney (1) warms up before the game at Kenan Stadium. Mandatory Credit: Bob Donnan-Imagn Images

Miami Hurricanes star Malachi Toney nearly fell for a fake brand deal. Now the $2 million On3 NIL valuation standout is partnering with Chase to help others spot scams.

Jordon Hudson the then-girlfriend of Bill Belichick in attendance at Loudermilk Center for Excellence.

Jordon Hudson still lists herself as chief operating officer of Belichick Productions following reports that she and Bill Belichick quietly split nearly a year ago. Her LinkedIn profile offers new insight into their ongoing business relationship.

Oct 26, 2026; Philadelphia, Pennsylvania, USA; Philadelphia Eagles running back Saquon Barkley (26) warms up before the game against the Dallas Cowboys at Lincoln Financial Field. Mandatory Credit: Bill Streicher-Imagn Images

Eagles star Saquon Barkley invested in Polymarket as part of his growing business portfolio, but NFL rules forced him to give up his stake.

Oct 26, 2026; Philadelphia, Pennsylvania, USA; Dallas Cowboys quarterback Dak Prescott (4) celebrates a touchdown during the first quarter against the Philadelphia Eagles at Lincoln Financial Field. Mandatory Credit: Bill Streicher-Imagn Images

Drake Maye and Dak Prescott are taking their business interests beyond football after investing in an up-and-coming company.

Texas quarterback Arch Manning celebrates after a college football game between Tennessee and Texas at Neyland Stadium.

Texas Longhorns quarterback Arch Manning has revealed a new brand deal, and it's with his mom.

Michigan quarterback Bryce Underwood on the field.

Michigan Wolverines quarterback Bryce Underwood is making followers laugh out loud.

Las Vegas Raiders quarterback Fernando Mendoza reacts while walking on the field after a game against the San Francisco 49ers.

Las Vegas Raiders quarterback Fernando Mendoza is using his time off the field wisely.

Lane Kiffin of LSU poses for a photo with his daughter Landry Kiffin.

Days before LSU takes on Ole Miss, Lane Kiffin's daughter Landry is launching a new venture.

Indiana Fever guard Sophie Cunningham before a WNBA game.

Indiana Fever guard Sophie Cunningham has made a big announcement.

Sep 21, 2025; Foxborough, Massachusetts, USA; Former New England Patriots wide receiver Julian Edelman during halftime at Gillette Stadium.

Julian Edelman spoke exclusively with ON SI about creating his Sam Adams Edel-Brau Lager, why the Boston partnership means so much to him and what he expects from Drake Maye, A.J. Brown and the Patriots this season.

Feb 17, 2026; Pacific Palisades, CA, USA; Genesis Invitational tournament host Tiger Woods speaks to the media during a press conference at Riviera Country Club.

Tiger Woods has a staggering $1.5 billion net worth in 2026, according to Forbes. Here's how the 15-time major champion built his fortune through nearly $2 billion in career earnings, endorsements, investments and businesses.

Tennis - U.S. Open - Flushing Meadows, New York, United States - September 4, 2026 Belarus' Aryna Sabalenka celebrates winning her third round match against Uzbekistan's Kamilla Rakhimova REUTERS/Eduardo Munoz

These are the US Open tennis players with the largest social media followings engaging fans with their funny dance videos, "GRWM" posts, and more.

Layla Kiffin's new infrared workout studio hosted the LSU Golden Girls dance team

Indiana Fever guard Caitlin Clark in the second half against the Connecticut Sun at Gainbridge Fieldhouse.

WNBA MVP frontrunner is keeping busy off the court.

Aug 11, 2026; Toronto, Ontario, Canada; Naomi Osaka (JPN) reacts after winning the first set against Elena Rybakina (KAZ) during quarter final play at Sobeys Stadium. Mandatory Credit: Dan Hamilton-Imagn Images

Naomi Osaka is building her legacy off the tennis court as well.

Josh Allen of the Buffalo Bills on the red carpet before Super Bowl LIX NFL Honors at Saenger Theatre.

The Buffalo Bills quarterback is getting into a new world.

NBA star LeBron James is giving back with his new partnership.

Brittany Mahomes, wife of Kansas City Chiefs quarterback Patrick Mahomes, poses for a photo .

Brittany Mahomes looks incredible in her latest Adidas shout-out.

Nov 3, 2025; Arlington, Texas, USA; ESPN Monday Night Countdown panelist and former player Jason Kelce speaks before the game between the Dallas Cowboys and the Arizona Cardinals at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images

The Super Bowl champion is asking for urine contributions to cure AI data center water usage in a new viral marketing campaign

LeBron James walks on the court before the start of the game against the Houston Rockets.

LeBron James' latest move to launch a new media channel allows fans to follow along his personal journey learning to play and enjoy golf

New York Yankees outfielder Aaron Judge (99) at bat in the 1st inning against the Kansas City Royals at Kauffman Stadium in Kansas City, MO.

Netflix is developing a scripted drama series based on the New York Yankees, expanding its growing partnership with Major League Baseball alongside live broadcasts, documentaries and exclusive baseball programming.

Business

C.J. Stroud's Godfidant Brand Has a Bigger Purpose

C.J. Stroud's Godfidant Brand Has a Bigger Purpose

Business

Damar Hamlin's New Under Armour Deal Feels Like a Natural Fit

Caitlin Clark Reveals Sweet Christmas Tradition She's Bringing to Her New Book

Tiger Woods Makes Big Announcement About His Future in Golf

Miami Star Malachi Toney Nearly Fell for Fake NIL Deal, Now He's Helping Others Avoid Scams

Jordon Hudson Still Holds Major Role in Bill Belichick's Business After Reported Split

NFL Forces Eagles RB Saquon Barkley to Give Up Major Off-Field Investment

Drake Maye, Dak Prescott Join Forces in Major Off-Field Business Venture

Arch Manning Announces New Brand Deal Just Days Before Texas-Sooners Game

Michigan QB Bryce Underwood Gets Fans Talking With Latest Partnership

Raiders' Fernando Mendoza Announces New Business Venture Outside the NFL

Lane Kiffin's Daughter Landry Unveils New Business Right Before LSU-Ole Miss Showdown

Fever's Sophie Cunningham Launches Exciting New Project During WNBA Break

Julian Edelman Has a New Beer Made for Football Season in Boston

Tiger Woods’ Net Worth in 2026: Inside His $1.5 Billion Fortune

Lane Kiffin's Wife Layla's New Business Venture Hosts LSU's Dance Team Across From Tiger Stadium

Fever Star Caitlin Clark Unveils Her Next Major Brand Partnership

Naomi Osaka’s Growing Business Empire: Everything She’s a Part Of

Bills QB Josh Allen Takes on Hollywood With New Project

LeBron James' Latest Partnership Has a Personal Side

Patrick Mahomes' Wife Brittany Stuns While Modeling Form-Fitting Adidas Wear

Jason Kelce Marketing Stunt Makes Hilarious Demand For Fans To Send Him This Liquid

LeBron James Opens Access to His Personal Life Allowing Cameras Into His Golf Journeys

Netflix Is Turning the New York Yankees Into a Drama Series