Eileen Gu Causes Stir in Custom Olympic Ski Fit With Chinese Details for Event

The American-born gold-medalist skier who competes China turns heads for her slopestyle run.
Jul 20, 2022; Los Angeles, CA, USA; Olympian Eileen Gu arrives at the Red Carpet for the 2022 ESPY at Dolby Theater.
Jul 20, 2022; Los Angeles, CA, USA; Olympian Eileen Gu arrives at the Red Carpet for the 2022 ESPY at Dolby Theater. | Gary A. Vasquez-Imagn Images

Eileen Gu is used to turning heads as a professional model. She made sure her custom ski fit for her first event of the Milano Cortina Games did the same.

The 22-year-old Gu, or Gu Ailing by her Chinese name, made history at the 2022 Beijing Winter Olympics at just 18, becoming the youngest Olympic champion in freestyle skiing while earning gold medals in big air and halfpipe, along with a silver in slopestyle.

RELATED: Controversial Olympic Skier, Model Eileen Gu Makes Insane Amount of Money

Eileen G
Feb 18, 2022; Zhangjiakou, CHINA; Gold medalist Ailing Eileen Gu (CHN) celebrates during the medals ceremony for the women's freestyle skiing halfpipe at the Beijing 2022 Olympic Winter Games at Zhangjiakou Medals Plaza. | Jack Gruber-Imagn Images

The American-born Stanford student controversially competes for China, however, to honor her mom’s heritage and “build her own pond” as she’s said vs. being on a competitive USA Ski team.

When she’s not skiing, she’s a super successful professional model with over 20 brand endorsements, making her the highest-paid athlete of the Winter Olympcics (see above related link for how much she makes).

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Ailing Eileen Gu poses for a photo in front of the Eiffel Tower before the Opening Ceremony for the Paris 2024 Olympic Summer Games. | James Lang-Imagn Images

Gu overcomes fall in first event in her 2026 Winter Games

Her Olympics started out bumpy with a fall, but she overcame that on Saturday to make the Slopestyle final.

“Fit check” reveals awesome custom details

While that’s a good story, the ski fit she wore for the event is even better with a combination of Chinese tradition and modern innovation.

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After competing, she talked about how excited she was to wear it: “Oh my gosh, I’ve been waiting for this moment, fit check!”

According to the Oskaloosa Herald, here are the details:

”The bone white base color of the suit, made by her Chinese sportswear sponsor Anta, mimics Chinese ceramics — also called “China” — creating a backdrop for the blue graphics and pale golden highlights.

A Chinese-style dragon rears on the sleeve below another patch of a dragon looking fierce and a logo with her name in bold letters. Her name also appears in scrawled graffiti-like lettering under a flap near her neck. That one is covered by a bib, which, because it's white, does nothing to ruin the look. she said.”

Here’s another view of it:

“Of course, I had to bring in the dragon element which was relevant at the last Olympics as well,” she added. “It brought me strength, it brought me courage, it served me well, so I wanted to keep that.”

She certainly is the dragon to slay in the freestyle skiing world.

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Matt Ryan
MATT RYAN

Matt Ryan is a dedicated sports journalist with over 20 years of experience in digital and linear media. After receiving a Masters in Journalism from USC, he’s worked for Fox Sports, NBC Sports, Yahoo Sports, USA Today Sports Media Group, and Bally Sports, while holding various leadership roles along the way.