Luka Doncic Rookie Prizm Card Skyrockets in Value After Lakers Trade

Jan 22, 2025; Dallas, Texas, USA; Dallas Mavericks guard Luka Doncic (right) makes a practice shot as center Dereck Lively II (left) looks on during the second half against the Minnesota Timberwolves at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
Jan 22, 2025; Dallas, Texas, USA; Dallas Mavericks guard Luka Doncic (right) makes a practice shot as center Dereck Lively II (left) looks on during the second half against the Minnesota Timberwolves at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images / Jerome Miron-Imagn Images

As you probably already know, Luka Doncic was traded to the Lakers, leaving most Mavericks fans devastated. While Lakers fans have welcomed Luka with open arms, many Mavs supporters have held mock funerals for what they thought would be their franchise player. Whenever a trade of this magnitude happens, it sends shockwaves through the sports card collecting community, and this one was certainly no exception.

Luka Doncic to the Lakers: A Game-Changing Trade and Its Impact on the Hobby

A blaring impact was felt on Luka's flagship rookie card: the 2018 Silver Prizm. This iconic card nearly doubled in value overnight. Here's a screenshot from Card Ladder, a popular app used to track trading card values.

Luka Doncic Silver Prizm Rookie Cards
https://www.cardladder.com/

The chart above showcases Luka's Silver Prizm card in various grades and highlights just how quickly everything can change. A card that sold for around $1,000 just a few days ago is now selling for over $1,900.

Many collectors are using this moment to emphasize the often-overlooked volatility of the market, offering a lesson to buyers everywhere: be patient. This surge will eventually settle, and Luka's cards will fall back down in value. That said, Luka will continue to get plenty of media attention in this market, his highlights will be widely publicized, and this could very well be just the beginning.

Now, it’s important to note that in 99% of cases, the former is true. Hype drives cards to wild prices, which eventually settle. However, there’s something about Luka’s talent combined with the L.A. market that has collectors wondering if he could be the exception.


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Jason Neuman
JASON NEUMAN

Jason is a dedicated basketball card collector who recently transitioned into writing and educating others about the sports card industry. Find him on Instagram @jeancardz