Division I Board Issues Name, Image and Likeness Guidelines
The Division I Board of Directors has issued guidelines to member schools in hopes os providing more clarity to the name, image and likeness (NIL) issues that exist in college sports. The focus seems to be on the aspects of NIL that involve schools using it to entice high school prospects and potential transfer candidates to either leaving or staying at a school.
The guidance is effective immediately.
Here is the release:
"Today, the Division I Board of Directors took a significant first step to address some of the challenges and improper behaviors that exist in the name, image and likeness environment that may violate our long-established recruiting rules. While the NCAA may pursue the most outrageous violations that were clearly contrary to the interim policy adopted last summer, our focus is on the future. The new guidance establishes a common set of expectations for the Division I institutions moving forward, and the board expects all Division I institutions to follow our recruiting rules and operate within these reasonable expectations," said board chair Jere Morehead, president, University of Georgia.
"The board noted that the emphasis of this NIL guidance is on boosters in the recruiting process and is not intended to question the eligibility of prospective and enrolled student-athletes involved in NIL deals. Only the most serious actions that clearly violate the previously published interim policy would have eligibility implications.
"The board adopted the interim guidance last summer with an understanding that they would consider further guidance as the name, image and likeness environment developed. This additional guidance is appropriate now as there is better understanding about the impact on student-athletes. Board members also urged schools to investigate, detect and self-report violations and cooperate with the NCAA enforcement staff as they investigate.
"Board members acknowledged that more work must be done and asked the Division I Council to continue exploring additional measures to better ensure name, image and likeness opportunities align with NCAA values and protect the well-being of student-athletes."
I will have more thoughts and analysis on this issue tomorrow at Irish Breakdown and also on our Irish Breakdown podcast.
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