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WEST LAFAYETTE, Ind. — Purdue athletics announced Wednesday that it has entered a partnership with with Atlius Sports Partners to create an NIL program that will benefit the Boilermakers' athletic programs. 

Atlius Sports Partners is a firm that deals with consulting, strategic planning, compliance support and education regarding NIL. Currently, it represents the athletics departments at LSU, Texas, South Carolina, Georgia, Tennessee, North Carolina, USC, Indiana, Oregon State, Washington and now Purdue. 

"As the landscape of college athletics continues to evolve, our focus at Purdue is to be on the leading edge of new developments," Purdue athletic director Mike Bobinksi said in a release. "Our alignment with Altius Sports Partners puts tremendous resources in the hands of our student-athletes, enabling them to best manage and grow opportunities to utilize their name, image and likeness. Altius will guide our sports programs on best practices, and work with our athletics department on emerging industry trends and opportunities."

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Back in may, Purdue launched a brand-development program by partnering with the Krannert School of Management and INFLCR. The program provides education, entrusts students with resources and offers entrepreneurship opportunities. 

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