Nike launches the Air Max Dn8 with a star-studded global campaign

The Nike Air Max Dn8 will drop in eight bold colorways designed by creators and athletes.
The Nike Air Max Dn8 is launching globally in eight bold colorways.
The Nike Air Max Dn8 is launching globally in eight bold colorways. | Nike

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Every sneakerhead has March 26 marked on their calendars to celebrate the annual Nike Air Max Day. This year's festivities are extra special as Nike is introducing the next chapter in Dynamic Air with the Air Max Dn8.

Nike is launching a global campaign as the Air Max Dn8 hits stores around the world. To help build hype, Nike partnered with eight world-class creators and elite athletes to explore unique interpretations of unreal motion.

Kobbie Mainoo models red Nike shoes.
Kobbie Mainoo models the Nike Air Max Dn8. | Nike

Notable collaborations include UK photographer Gabriel Moses and footballer Kobbie Mainoo, German photographer Daniel Sannwald, NBA All-Star Ja Morant, and more.

The campaign highlights the shoe's dynamic design while celebrating Nike's culture of innovation. The eight bold colorways showcase this innovative silhouette through a creative lens.

The expanded collection will roll out globally in phases, with the red colorway launching today on the Nike website and at select retail partners, such as Foot Locker, Champs Sports, JD Sports, and more.

Masai Russell models pink Nike shoes.
Masai Russell models the Nike Air Max Dn8. | Nike

Online shoppers should mark their calendars as additional colorways will be available in full-family sizing ($160-$190) on March 26, April 3, and May 8.

Each image from the campaign harnesses the power of these unique partnerships to create new explorations of Air, nodding to Nike's longstanding culture of innovation.

For the first time, the Air Max Dn8 extends Nike's Dynamic Air technology to the full length of the foot, offering a new expression of how it feels to walk on Air.

Ja Morant wears black and gold Nike shoes.
Ja Morant models the Nike Air Max Dn8. | Nike | Nike

The silhouette's two Air units and eight tubes create a sustained, pressurized flow from the heel to the forefoot — delivering unreal cushioning, flow, sensation, and motion.

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Published
Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Kicks On Sports Illustrated. As a leading voice in footwear journalism, he breaks news, spotlights important stories, and interviews the biggest names in sports. Previously, Pat has reported on the NBA and authored "Kobe Bryant's Sneaker History (1996-2020)." You can email him at 1989patbenson@gmail.com.

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