ESPN star calling Travis Kelce's podcast 'stupid' is right, but so is 'First Take'

"First Take" and "New Heights" are probably more similar than both would like to admit as the Chiefs star is lambasted.
Nov. 23, 2025; Kansas City, Missouri, USA;  Kansas City Chiefs tight end Travis Kelce (87) looks on before the game against the Indianapolis Colts at GEHA Field at Arrowhead Stadium.
Nov. 23, 2025; Kansas City, Missouri, USA; Kansas City Chiefs tight end Travis Kelce (87) looks on before the game against the Indianapolis Colts at GEHA Field at Arrowhead Stadium. | Denny Medley-Imagn Images

As an avid consumer of podcasts and sports, I always wonder, who listens to "New Heights" or watches "First Take."

I've tried to watch and or listen to both, time after time, and call me crazy, but it's never something I can ever get through for completely different reasons.

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Travis Kelce
Dec. 14, 2025; Kansas City, Missouri, USA; Kansas City Chiefs tight end Travis Kelce (87) arrives at GEHA Field at Arrowhead Stadium before a game against the Los Angeles Chargers. | Jay Biggerstaff-Imagn Images

"First Take" is hot-take noise that is supposedly entertainment. "New Heights" feels like a PR machine driven by two charming brothers that nab great celebrity guests for softball interviews.

So while Travis Kelce's appearance on this week's episode of "New Heights" garnered headlines for whether he'll retire or not, his reaction to his Kansas City Chiefs best friend's, Patrick Mahomes, devastating ACL injury, the most entertaining thing that happened today for me is when worlds collided and Chris "Mad Dog" Russo came after the Kelce brothers on "First Take."

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Travis Kelce, Patrick Mahomes
Jan. 29, 2023: Patrick Mahomes raises the Lamar Hunt Trophy while Travis Kelce celebrates after the Kansas City Chiefs' 23-20 win over the Cincinnati Bengals in the AFC championship game at Arrowhead Stadium. | Sam Greene / USA TODAY NETWORK via Imagn Images

Is "New Heights" a "stupid podcast"?

Travis Kelce, Jason Kelce
Mar. 5, 2024; Cleveland, Ohio, USA; Cleveland natives and NFL players Travis, right, and Jason Kelce celebrate after the Cleveland Cavaliers beat the Boston Celtics during the second half at Rocket Mortgage FieldHouse. | Ken Blaze-Imagn Images

In Chris "Mad Dog" Russo's "First Take" rant, in which he does fairly criticize Kelce, 36, for skipping out on his postgame media obligations yet again, throws major shade at "New Heights" as well: "I could care less about his stupid podcast… No serious sports fan listens to that nonsense anyway."

RELATED: Proving Travis Kelce was joking never getting into a fight with Taylor Swift

Besides Russo's grammar slip up, "New Heights" defenders can also easily point to the fact that it's the No. 1 ranked sports podcast according to Spotify, which this user does in the comments.

That's certainly true, but we have no idea how Spotify is measuring success of sports podcasts, and don't forget that Kelce had his fiancée, global icon Taylor Swift, on as a guest this year as a marketing master class to break news about her new album, "The Life of the Showgirl."

Taylor Swift
Jan. 26, 2025; Kansas City, MO, USA; Recording artist Taylor Swift and Kansas City Chiefs tight end Travis Kelce (87) react after the AFC Championship game against the Buffalo Bills at GEHA Field at Arrowhead Stadium. | Mark J. Rebilas-Imagn Images

That episode alone smashed all podcast records, so an outlier for sure. And it's always hard with podcasts to see analytics on loyal listening numbers.

Viral clips are the real commodity for "New Heights" and "First Take"

Taylor Swift, Travis Kelce
IMAGO / ZUMA Press Wire

The reason Travis, and his older brother, retired Eagles legend Jason Kelce, got $100 million from Amazon for "New Heights" is primarily because of the consistent hit rate of viral clips from their PR podcast. (Jason is also paid a hefty sum by ESPN as an NFL analyst, primarily on "Monday Night Countdown.")

The same goes for Stephen A. Smith and why he got $105 million from ESPN to drive the "First Take" franchise and the visibility of the network. That's the same exact reason the Worldwide Leader in Sports gave Pat McAfee $85 million. (To be fair to McAfee, he had already built up his own loyal audience, and ESPN does not own the rights to his show.)

Stephen A. Smith
Nov. 3, 2025; Arlington, Texas, USA; ESPN commentator Stephen A. Smith looks on before the game between the Dallas Cowboys and the Arizona Cardinals at AT&T Stadium. | Jerome Miron-Imagn Images

If it's not the actual beachfront property of the sports themselves, the only way you get noticed in the ultra competitive world of sports media consumption is through bite-sized clips that are beholden to social media algorithms that hopefully grow audience and build awareness for the brand.

So it can be argued both are "stupid," but those that make it, like the Kelce brothers and Stephen A., are laughing all the way to the bank.

Jason Kelce
Oct. 20, 2025; Detroit, Michigan, USA; ESPN broadcaster Jason Kelce before the game between the Tampa Bay Buccaneers and the Detroit Lions at Ford Field. | David Reginek-Imagn Images

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Matthew Graham
MATTHEW GRAHAM

Matthew Graham has over 20 years of media experience and oversees The Athlete Lifestyle On SI. He has had previous leadership roles at NBC Sports, Yahoo, and USA TODAY, where he co-founded For The Win (named Best Mobile Site by Digiday). He has also written for ESPN, Cosmopolitan, US Weekly, People, E! Online, and FHM, covering major sports and entertainment events like the Oscars, the Golden Globes, NBA Finals, Super Bowl, and winning the Yahoo Superstar Award for coverage of the Olympics.