ESPN star calling Travis Kelce's podcast 'stupid' is right, but so is 'First Take'

As an avid consumer of podcasts and sports, I always wonder, who listens to "New Heights" or watches "First Take."
I've tried to watch and or listen to both, time after time, and call me crazy, but it's never something I can ever get through for completely different reasons.
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"First Take" is hot-take noise that is supposedly entertainment. "New Heights" feels like a PR machine driven by two charming brothers that nab great celebrity guests for softball interviews.
So while Travis Kelce's appearance on this week's episode of "New Heights" garnered headlines for whether he'll retire or not, his reaction to his Kansas City Chiefs best friend's, Patrick Mahomes, devastating ACL injury, the most entertaining thing that happened today for me is when worlds collided and Chris "Mad Dog" Russo came after the Kelce brothers on "First Take."
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Is "New Heights" a "stupid podcast"?

In Chris "Mad Dog" Russo's "First Take" rant, in which he does fairly criticize Kelce, 36, for skipping out on his postgame media obligations yet again, throws major shade at "New Heights" as well: "I could care less about his stupid podcast… No serious sports fan listens to that nonsense anyway."
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"I could care less about his stupid podcast…No serious sports fan listens to that nonsense anyway" - Chris Russo on Travis and Jason Kelce’s New Heights pic.twitter.com/5qYPMscnjJ
— Awful Announcing (@awfulannouncing) December 17, 2025
Besides Russo's grammar slip up, "New Heights" defenders can also easily point to the fact that it's the No. 1 ranked sports podcast according to Spotify, which this user does in the comments.
— Zaneday1 (@Rapsin6ixxxx) December 17, 2025
That's certainly true, but we have no idea how Spotify is measuring success of sports podcasts, and don't forget that Kelce had his fiancée, global icon Taylor Swift, on as a guest this year as a marketing master class to break news about her new album, "The Life of the Showgirl."

That episode alone smashed all podcast records, so an outlier for sure. And it's always hard with podcasts to see analytics on loyal listening numbers.
Viral clips are the real commodity for "New Heights" and "First Take"

The reason Travis, and his older brother, retired Eagles legend Jason Kelce, got $100 million from Amazon for "New Heights" is primarily because of the consistent hit rate of viral clips from their PR podcast. (Jason is also paid a hefty sum by ESPN as an NFL analyst, primarily on "Monday Night Countdown.")
The same goes for Stephen A. Smith and why he got $105 million from ESPN to drive the "First Take" franchise and the visibility of the network. That's the same exact reason the Worldwide Leader in Sports gave Pat McAfee $85 million. (To be fair to McAfee, he had already built up his own loyal audience, and ESPN does not own the rights to his show.)

If it's not the actual beachfront property of the sports themselves, the only way you get noticed in the ultra competitive world of sports media consumption is through bite-sized clips that are beholden to social media algorithms that hopefully grow audience and build awareness for the brand.
So it can be argued both are "stupid," but those that make it, like the Kelce brothers and Stephen A., are laughing all the way to the bank.

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Matthew Graham has over 20 years of media experience and oversees The Athlete Lifestyle On SI. He has had previous leadership roles at NBC Sports, Yahoo, and USA TODAY, where he co-founded For The Win (named Best Mobile Site by Digiday). He has also written for ESPN, Cosmopolitan, US Weekly, People, E! Online, and FHM, covering major sports and entertainment events like the Oscars, the Golden Globes, NBA Finals, Super Bowl, and winning the Yahoo Superstar Award for coverage of the Olympics.